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Pixel Ads Sweeping the Internet! Is it a fad or a Real Business?

2006-01-22 Posted at 03:35:02 PM

Alex Tew , a 21-year old college student in Great Britain came with an idea in the hopes of becoming a millionaire. His idea was to sell Internet advertising in a
unique way.   Instead of selling banner ads, text links or video ads he would sell
pixels.   A pixel is a tiny dot the of light and color on the computer screen. There are tens of thousands of pixels on a screen. He created a homepage milliondollarhomepage.com. His plan was to sell 10,000 small squares of 100 pixels each for $1. Advertiser could place a graphical ad with links to their own site.

Mr Tew launched his site milliondollarhomepage.com. on August 28, 2005. The idea seemed absurd that anyone would pay to advertise on a new site with no traffic and no record of attracting visitors.   He first got his friends and family to place ads. Then he issued a press release and the novelty of this crazy idea. attracted media attention. Two weeks after his launch Mr Tew had sold $40,000 in ads. The bloggers picked up the story and the traffic numbers numbers started to explode when the US Internet community started using it. In September it was featured in "Mover and Shakers of Alexa which ranks we site by the number of people who visit them. By the end of the year daily traffic reached 500 million a day. January 21, 2006 it is ranked 1219 by Alexa

In a November 22, 2005 article in the Wall Street Journal they wrote about the success of the college student. He had already reached $623,800 toward his $1 million goal.

With the success of  milliondollarhomepage.com. it didn't take long to spawn many pixel ad sites - over 100. Many are just copy cats but some have added tweaks and benefits. One company Pixmeup has introduced a Multi Level Marketing (MLM) company. It claims to be the fastest growing MLM. After its prelaunch introduction in December it already has over 8,000 members and ranks 39,750 on Alexa with 200 million hits a day in January. That is more then long established MLM companies like Amway, Nuskin, and Melaleuca i

Is this pixel ad craze just a craze or it is a real business?  In 1999  AllAdvantage came up with a new advertising concept of paying people to display ads on their computers. The program along with its many copy-cats became very big very fast.   A few people who got in early probably made quite a bit of money and most made a few dollars.   The whole business collapsed and AllAdvantage was out of business by 2001.

It looks like Pixmeup going to grow faster than AllAdvantage.   Will it have crash like they did?   Is a fad that will be gone as quick as it arrived? It does seem absurd that one can sell adds on a collage of ads that you can barely see.
Nevertheless after listening and looking at the program I have decided "what the
heck." I'll take a chance for $25

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Wally McRae

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Pixel Ads Sweeping the Internet! Is it a fad or a Real Business?

2006-01-22 Posted at 03:35:02 PM