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Tips on Niches, Marketing, and Online Success

Advertising in College Papers

2007-10-23 Posted at 10:10:05 PM

 ADVERTISING IN COLLEGE PAPERS

Plus MoneyLegs Updates

If you have thought of offline advertising, college newpapers and bulletins are a great
start.....here is an overview and resources if you would like to pursue this strategy.

Colleges have tremendous circulation of their bulletins and
newspapers. Their price per run on advertising is very
inexpensive for the number of prospects reached. Believe it or
not, multi-millions of dollars are spent by students each
semester.

If you have a new idea or product, run a test ad in one or more
of the publications and see if you get results. Usually a less
expensive 1" ad will let you know whether your product or
service is going to pull or not. If your test ad proves
successful, then you may want to go to a larger ad or even a
display-type ad and increase your coverage to include more
bulletins and newspapers.

Another way to distribute your product is to advertise for a
student on campus to represent you on a commission basis and be
your dealer. Usually there are several students who would love
to have the opportunity to make some extra money. A good way to
find the right person is by resume qualifications or actually
calling them on the phone and talking it over with them.
Finding the key person could result in many easy dollars in your
pocket.

In the past, some of the biggest sellers on campus have been
radio and stereo equipment, music tapes, car repair manuals,
study aids, self-improvement booklets and tapes, school fads of
various natures, and any kind of special or different steins for
drinking beer. Any new idea or product you may be able to come
up with could be very advantageous to you in the form of
increased sales.

Advertising in college bulletins and newspapers gains more
results during the first three days of the week. When ordering
advertising, it is best to specify that your ad appear in the
Monday-Wednesday editions. Thursday is okay, but Friday is
definitely out; minds seem to drift toward plans for the
weekend, leaving little interest for purchasing.

Write to the enclosed list of publications. Ask for their rates
and circulation. All of them will respond to your needs and
many of them will call you and discuss whatever plans you have
for advertising. They will work with you to try to see that you
get the most response from any type ad you may run.

We sincerely hope this report helps you in gaining sales and is
an instrument in the growth of your company. You cannot beat
the circulation of prospects reached for the dollars spent.
Have a good year!

50 LEADING COLLEGE BUYING POWERS

University of Oregon
Daily Emerald
P.O. Box 3159
Eugene, OR 97403
Circ. 10,500 daily

University of Arkansas
Arkansas Traveler
Hill Hall 304
Fayetteville, AR 72701
Circ. 8000 bi-weekly

University of Mississippi
Daily Mississippian
University, MS 38677
Circ. 10,000 daily

University of Washington
The Daily
144 Communications DS-20
Seattle, WA 98195
Circ. 18,000 daily

University of Texas at Arlington
P.O. Box 19038
Arlington, TX 76019-0038
Circ. 18,000 daily

University of Virginia
The Cavalier Daily
Newcomb Hall
Charlottesville, VA 22901
Circ. 13,000 daily

Illinois State University
Vidette
Normal, Il 61761
Circ. 22,000 daily

Ball State University
Munci, IN 47306
Circ. 14,000 daily

Florida State University
P.O. Box U-7001
Tallahassee, FL 32306
Circ. 46,000 daily

Jackson State University
Jackson, MS 39217
Circ. unknown

Indiana State University
The Indiana Statesman
Tirey Memorial Union Annex, ISU
Terre Haute, IN 47809
Circ. 14,000 daily

West Texas State University
College of Arts and Science
Canyon, TX 79016
Circ. unknown

Texas Southern University 
3100 Cleburne Avenue
Houston, TX 77004
Circ. 15,000 weekly

Spelman College
Spelman Spotlight
P.O. Box 40
Atlanta, GA 30314
Circ. unknown

Wright State University
The Daily Guardian
Dayton, OH. 45435
Circ. 4,000 daily

University of South Florida
Oracle
Let 472, Arts and Letters Bldg.
Tampa, FL 33620
Circ. 25,000 daily

Ohio State University
The Lantern
281 Journalism Bldg.
242 W. 18th St.
Columbus, OH 43210-1107
Circ. 31,000 daily

Montana State University
Exponent
Strand Union Bldg.
Bozeman, MT 59715
Circ. 8,000 bi-weekly

Texas Tech. University
P.O. Box 4080
Lubbock, TX 79409
Circ. 17,000 daily

University of Florida
The Alligator
P.O. Box 14257
Gainesville, FL 32604
Circ. 43,000 daily

Iowa University
111 Communications Center
Iowa City, IA 52242
Circ. 20,000 daily

Bowling Green State University
The BG News
106 University Hall
Bowling Green, OH 43403
Circ. 11,000 daily

Morgan State University
Spokesman
Cold Spring Ln. & Hillen Rd.
Baltimore, MD 21239
Circ. 4,000 bi-weekly

East Texas State University
The East Texan
Box D - ET Station
Commerce, TX 75428
Circ. 7,000 bi-weekly

San Francisco State University
Dept. of Journalism
1600 Holloway Ave.
San Francisco, CA 94132
Circ. 10,000 weekly

Auburn University
The Auburn Plainsman
1st Floor, Foy Union Bldg.
Auburn, AL 36849
Circ. 18,500 weekly

Winona State University
Winonian
Winina, MN 55987
Circ. unknown

Washington University
Student Life
St. Louis, MO 63130
Circ. 8,300 weekly

University of Tulsa
Collegian
600 So. College
Tulsa, OK 74104
Circ. 4000 weekly

University of Maryland
Diamondback
College Park, MD 20742
Circ. 21,000 daily

University of Kentucky
The Kentucky Kernel
210 Journalism Bldg.
Lexington, KY 40506
circ. 18,000 daily

Boston College
The Heights
Chestnut Hill, MA 02167
Circ. 9,500 weekly

Seton Hall University
The Setonian
S. Orange, NJ 07079
Circ. 10,500 Weekly

Pace University
Pace Plaza
New York, NY 10038
Circ. unknown

University of New Mexico
Student Publications
P.O. Box 20
Albuquerque, NM 87131
Circ. 30,000 weekly

University of Wisconsin
Union Box 88
P.O. Box 413
Milwaukee, WI 53201
Circ. unknown

University of Tennessee
5 Communications Bldg.
Knoxville, TN 37996-0314
Circ. 15,000 daily

Cal State University, Long Beach
SS/PA-010
1250 Bellflower Blvd.
Long Beach, CA 90840
Circ. 20,000 daily

Northwestern University
N.O. News
360 Huntington Ave.
Boston, MA 02115
Circ. 21,000 weekly

University of Wisconsin, Stout
The Stoutonia
Menomonie, WI 54751
Circ. 7,000 weekly

Texas Christian University
The Daily Skiff
P.O. Box 32929
Circ. 5,500 monthly

University of Wisconsin, La Crosse
Racquet
La Crosse, WI 54601
Circ. 5,000 weekly

Washington State University
The Daily Evergreen
P.O. Box 2008 C.S.
Pullman, WA 99164
Circ. 20,000 daily

San Jose State University
Spartan Daily
San Jose, CA 95192
Circ. 15,000 daily

Portland State University
Vaanguard
P.O. Box 751
Portland, OR 97207
Circ. 17,000 bi-weekly

Valdosta State College
The Spectator
VSC Box 194
Valdosta, GA 31698
Circ. unknown

Kent State University
Daily Kent Stater
Kent, OH 44242
Circ. unknown

Georgia State University
Signal
Box 695 University Plaza
Atlanta, GA 30303
Circ. 10,000 weekly

Arizona State University
State Press
15 Matthews Center
Tempe, AZ 85287
Circ. 40,000 daily

=========================================

MoneyLegs News

Getting Started BLOG


There have been many requests for a comprehensive guide to getting started in the GJW Family of Programs. Though this is not anywhere near what we will ultimately bring to you; I have resurrected the Internet Survival Tip Blog to fill this void. Stay tuned for more to come but be sure to read this new blog  by clicking HERE:  This Blog is one of five blogs maintained by the GJW Family of Programs. Enjoy.


Moneylegs Top Referrer Blog has been Updated.  Beginning Saturday  10/13/07  at  11:59pm est we will be starting a very awesome contest. Upgrades in Moneylegs will  be tracked on the Moneylegs Blog from now thru  12/31/07. The Senior Moneylegs Member with the highest number of upgrades during this period will receive an SeoSquid Executive Upgrade FREE for one year. SeoSquid  Executive is $75/mo. Multiply that by 12 and you have a total prize here of  $900.00. Good luck and keep an eye on the Moneylegs Blog Weekly for Contest Updates.

44 Signups Last Week (Up 5 from last week), great job team! The Team Goal is 100, can we achieve that next week? (Hey, 50 would be nice too.   :)

**Check out your Moneylegs Backoffice, Banner Area, for two new Moneylegs Banners to use in your promotions.


============================================================

I am actively working toward building my 3x3 matrix and my spillover can only help you. Get active and participate and you can only win, win, win!
As always, please contact me if you have any questions or comments.
My Yahoo address is: yhopps.  PLease add me to your contact list and
we can chat or call for FREE with the awesome Yahoo phone.

Toni Shrader

"Most people fail in life because they major in minor things. Success is simple,
but it  does require certain consistent things each day."

- Anthony Robbins


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Here are some more tools for you to use:

Making your website template with NVU instruction page:
http://www.tonishrader.com/nvutemplate907.htm

If you have not already installed Firefox, this is something that I
highly recommend doing. This does not need to be your primary
(default) browser. However, I do use it for my default browser.

Install Firefox
http://www.mozilla. com/firefox/
----------
I also recommend downloading and installing the following add-ons to
Firefox. If Internet Explorer is your primary browser, make sure to
copy and paste these links into Firefox.

Web Developer
https://addons. mozilla.org/ en-US/firefox/ addon/60

This is by the tool I use frequently when I am checking or
evaluating a page. Once you have it downloaded and installed, take
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Search Status
https://addons. mozilla.org/ en-US/firefox/ addon/321

This one installs into the foot of the window in the status bar.
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Right click on the icon will also show you a wide range of actions
that you can do using this tool.

LinkChecker 0.61
https://addons. mozilla.org/ en-US/firefox/ addon/532

Quick easy way to check all the links on a page.


Need help with the Core FTP program?
I have a tutorial on my blog at:
http://www.blogestates.com/blog/tokshra/2006/12/04/6949

Need photos for your blog or website? Here is a free source for Royalty
Free photos, The site is broken down into categories, or you can just
type in what you want and it will perform a search for you. You can
use these photos any way you choose. http://www.sxc.hu


If you are having a difficult time with cPanel,
here is a link with great video instructions:
http://www.webhostgear.com/114.html
I don't know about you, but having a video to show
me the way really helps.

If you need help with html coding here is a great link
for you: http://www.htmlcodetutorial.com/
It is not videos, but does provide lots of information

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Instructions for transferring credits can
be found at: http://www.moneylegs.com/mltrtut.html

Have you visited our forum?
http://www.gjwforum.com/invboard/

Have you been to a conference lately?
If not, Why not?
You will be totally amazed at what you will learn
and get to share your comments with other like
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http://www.seosquid.com/?p=conferences
There is a link for the room as well as a time zone link.
Be sure to attend these conferences and if you need to have
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please let us know. We are more than willing to accomodate
your schedule.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I am leaving this on my blog as I feel it is really an
inspiration for all of us!

The Emerging Butterfly

Here's a real-life example of dreams coming true with hope
and hard work and persistence paying off…and when 
preparation meets opportunity, sparks fly!

Now, I'm not normally a fan of this type of music, AND
he doesn’t look great, he’s kind of awkward, and lacks
self-confidence (can anybody ever relate to that?). So
I am sharing them with you so that you will know that
YOU have it in you, too!

Here are the links, there’s three of them — watch all
three to watch this amazing emerging butterfly! I love
all three, but the first one (with Simon Cowel's reacton)
is my personal favorite.

I love it!

His first appearance:

http://youtube.com/watch?v=9oxTy7KIAaA&mode=related&search==

His second appearance:

http://youtube.com/watch?v=rDB9zwlXrB8&mode=related&search==

His final appearance:

http://youtube.com/watch?v=9hIq_GGi1n4&mode=related&search==

And he has since appeared on many other TV shows and
personal appearances. His world has really opened up AND
his life has changed (for the better) permanently.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Check out my SEO Blog: http://tinyurl.com/yos4ne
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Success is up to you... We’re here to be your guide 
and empower you to achieve your goals.
My Contact Information:
Toni Shrader
PH: 765-795-4062
Yahoo: yhopps
Email: tkshr@ccrtc.com



Post Comment  |  Read Comments (1)



Comment posted by KwalityKorner at 2007-10-27 13:56:46 

Intriguing post Toni.
It is the sharp eye and the quick mind that realizes success on line is not the singular result of on line promotions.

Right now, hundreds of computer keyboards in YOUR town or city are chattering away with friends or search engine inquiries looking for what you have to offer.

Check out the college scene. If there is income to be made from they happy spenders for anyone, why shouldn\'t it be you?

Fran Klasinski
SEO Basics
Kwality Korner Team Blog

 

 

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