Online Affiliate and Niche Marketing

Team Tips 4-19-07

2007-04-19 Posted at 12:06:36 PM

Preselling? What is that?

When writing our web copy and blog entries, we need to keep in mind the following information about preselling to our visitors.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think - "okay, this person is not one of those greedy marketers. They are actually here to help me out." so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by "some new medicine", but did not mention what it really was, would that leave you wondering what the medicine really is?

More so if you're having a chronic headache yourself! That's why by mentioning a benefit which would get your prospects' ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time.

When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. This is only one of the various ways one can presell. For example...

You might run a weekly newsletter on a certain “problem” and coincidentally you have just written this great ebook called "10 Ways to Solve ‘This Problem’ Once and For All". In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to the problem.

If people get good advice from your newsletter, they will perceive you as an expert and naturally will be curious to find out ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to fork out their cash to buy something from you or join your downline. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

Have you read the latest news from GJW? Go here:
http://www.blogestates.com/blog/EyeOnUS/2007/04/14/7642

Be sure to attend the conferences and training classes, as they will only reinforce your online business revenue.

As always, if you have any questions or comments, please do not hesitate to contact me.

Toni

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Team Tips 4-19-07

2007-04-19 Posted at 12:06:36 PM