Online Affiliate and Niche Marketing Commercial Publisher

Tips on Niches, Marketing, and Online Success

Success Requires Focus

2007-02-03 Posted at 08:07:31 PM

"Success requires focus"

If you're trying to become successful by hopping from one
program to the next, you're working against yourself.
 
Why? Because you only have a certain amount of time, energy,
and money that you can commit to promoting any program or
business. These are your "promotion resources", and they're
limited.
 
That means if you're splitting your  resources by promoting
two different programs, the results for each of those programs
will be reduced by half.
 
That would be like opening a restaurant... but closing for two
weeks every month. What would your chances be for success
if you did that? About zero.
 
And it gets worse if you're promoting more programs!
 
If you're promoting three programs, each program will have
only 33% of your resources... and lose the other
67%. That's a 67% reduction in new customers, sign-ups,
affiliates, or whatever you're trying to achieve in that program.
 
That's like having your restaurant open just ten days a month!
 
It's hard to imagine, but I've seen some people trying to build
four or five or even six different programs at once! They were
desperately trying everything they could think of... but nothing
was working. They were falling farther and farther behind in
monthly fees for all those programs... and they were all failing.
 
But wait a minute! All the experts and gurus say that you need
"multiple streams of income" to be successful! They say that
you shouldn't count on just one program or just one business
in case it goes under. Isn't that good advice?
 
Let's put it this way... if you were the owner of a program, and
you knew that 99% of the people who see your website have
already paid to join at least one other program, what would
your advice to those people be?
 
Would you tell them that their best chance for success is to
focus on the program they've already joined? Probably not.
 
You'd probably tell them that they need to join your program
too... so they'll have a "safety net" in case the other program
should fail. And even if it doesn't fail, if they join your program
also, they'll have that wonderful phenomenon called "multiple
streams of income".

 
So is it any wonder that all the experts and gurus (who own
the programs) are so enthusiastic in their endorsement of
the "multiple streams of income" approach? Not really.
 
But what they don't tell you is that by trying to promote both
programs, you're causing your own failure in both programs.
 
They don't tell you that because it's not important... to them.
What's important is that you click that "Join Now!" button
and send in your money. That's what they're interested in!
 
So forget about trying to promote more than one program
and remember this... "success requires focus".
If you don't believe me, just ask any successful person you
can find whether you should concentrate all your efforts
on building one business... or scatter your efforts among
a bunch of different programs.

I think we all already know the answer to that one!

Success requires focus.

By the way, have you checked out our MoneyLegs family
of programs
thoroughly?  If so, you can see that by being
in our "Family" you have the ability to make "Multiple
Streams of Income"
from just ONE program!

Post Comment  |  Read Comments (1)



Comment posted by Bee at 2007-02-07 12:50:34 

Well said Toni! Not too many marketers are willing to admit how true this article is. Bee Brewer

 

 

Page content is Copyright ©2005-2007 Toni Shrader