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2008-08-10


Been Awhile!

Wow,

It has been a while since I have been here and posted a blog,
so I figured I better get on the stick and write something beneficial! 

Why So Many People Fail In Affiliate Marketing


More and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliates advertising, promoting and selling strategies. Everyday, as the affiliate marketing industry expands, competition heightens as well, so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.  

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality. 

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate site’s visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants’ products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads. Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer. On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content” web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality contents—with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep. If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’ site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don’t get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business. When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.

DA

Visit our affiliate program at http://www.web-biz-solutions.com/idevaffiliate



2008-03-20


My Modern Ad

The domain MyModernAd.com was put into place to compliment WBS. Since there were a few tools missing from our traffic exchange. We decided they would be best implemented if they were on a seperate domain. This would give us more reach for our members, and allow other advertisers to use the tools that may not have been interested in a traffic exchange.

We first added a url redirect. This tool allows affiliates to mask their affiliate urls, by utilizing a shorter, more secure link. Its a common problem for affiliates to have their links cut short, replaced, or not clicked at all. The My Modern Ad URL Redirection Service eliminates these problems. It is free to use.

The second marketing tool we added to My Modern Ad, was a text exchange. Actually its really not an exchange, more like an Adsense or Bidvertiser type of environment. The text links are strategically placed throughout our sites and we have made a few deals with other site owners to have the links placed on their sites! The impressions are available for sale only, and can’t be earned. We do allow the use of WBS Cash Credits to be used for the purchase of impressions, and on occassion will use them as bonus rewards for active surfers… My Modern Ad Text Exchange

My Modern Ad Banner Exchange is free to join 1to1 exchange. This means if you place a small peice of code on your site from the exchange, banners will be randomally displayed from members on your site. For each impression on your site you earn 1 impession to have your banner displayed. You earn 2 impressions if someone clicks on one of the banners (cheat proof is installed!) You can create an unlimited number of campaigns with an unlimited number of banners. Impressions are also available for sale at a very reasonable rate for those that don’t have a site to add the code. We also take WBS Cash Credits for purchase and we utilize this site for bonus’s to top surfers at both WBS and 1MS. Banner advertising is a great way for internet surfers and marketers to become familiar with you and your business. The quality of your banner greatly affects click throughs! Even without click throughs, the branding you receive is priceless! Members enjoy detailed statistics of their campaigns, banner templates and tools, and more!

The last feature of the site is My Modern Ad Ebook, Software and Template Outlet. Here you will find an array of electronic downloads to help in your internet marketing endeavors, and maybe some new ideas of products to market! Most come with resell rights, so you can make a profit from them…

We hope that you will utilize My Modern Ad to its fullest. The advertising options and tools are in place with you the internet marketer in mind. We know your success means our success!

This Post is mirrored at our home blog... The WBS Blog



2007-12-02


Downline Integrity: What it means to you

Downline Integrity: What it means to you as a member of a traffic exchange. 

There has been a lot of talk lately in the traffic exchange industry about downline integrity. Its a hot topic, and it has been quite interesting reading. I wanted to take a moment here, and express my views and how I feel downline integrity affects members.

The word integrity from the unabridged dictionary means: adherence to moral and ethical principles; soundness of moral character; honesty. With this definition in mind, and applied to the traffic exchange industry and affiliate programs it draws a fine line.

I don’t necessarily think program owners that  don’t follow downline integrity are dishonest or unethical, but utilize a different business model in that their program members are their list. However, as a member I would appreciate the same opportunity to advertise to my downline in their program as the owner. If an owner uses his member base as his own personal list, how do I as a member benefit?

He finds a program that is new and looks to be promising. So, he sends an email to the entire member base, with his affiliate url attached. This means that the 130 members that I brought into the program will first be introduced to this new program through him. How does this benefit me as a member?

Would it not benefit you as a member more, if the owner of a traffic exchange introduced the new program to his members, and sent them to a downlne builder built into the exchange? This is how the downline integrity model works. As long as my affiliate url is in place, I would get the signups to that program. the owner would still get signups from those members that had not filled in their affiliate url, but at least he has given me that opportunity.

Most owners will tell you the best way to market is to build your own list and downline builders don’t work. They will give you all these ways to build your list, but yet use their traffic exchange membership as their list.. kind of a do as I say, but not as I do approach… they say we pay you with credits or cash to bring in new members and help me build my list.

Don’t be fooled by trafic exchange owners that use this approach. They are not necessarily looking out for your best interests, but their own. As an advertising media, a traffic exchange owner should be worried about its advertisers and the results they are getting, not how many members there are and what can I send to them to make my next $$$.

Thats the promise of the Downline Integrity Brigade. It looks out for your interest as a member of a traffic exchange. It limits the amount of advertising the owner can do directly to its members. It does not hinder the members ability to advertise or market, but actually gives you a better opportunity to increase their downlines in other programs.

Web Biz Solutions is a proud member of the Downline Integrity Brigade. It lets you as a member know that Dan and I are dedicated to makng sure we are doing whatever we can to make sure your advertising succeeds with our programs. You will never receive an email from our programs advertising our affiliate urls. You won’t find our affiliate url imbedded in any of our sites, but most of all it lets you as members know that we concentrate on your advertising efforts being successful. We know if your successful, we are successful!

Downline Integrity… its good for the members!

http://www.web-biz-solutions.com

This entry is mirrored at http://www.web-biz-solutions.com/blog



2007-10-27


7 To Dos for Internet Success

Internet. Business. Profit. To fully and successfully integrate all of these words together when describing a business, you will need only one word… Traffic. Every article you will find about making your internet site or company successful will always include the importance of generating traffic.

So, we all know that traffic is the most essential aspect to a successful internet based business. Once you have a great product to sell, and you have your company’s internal organization well taken care of, the next step is generating quality traffic.

Timing is essential, that’s an old adage known to everyone. When generating traffic, you should always be on your toes and be a day ahead of everyone else. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic will cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture are the top surefire ways to increase your traffic. You can see for yourself the success these search engine advertising methods produce. Thousands of companies bid on hundreds of thousands of keywords everyday to earn the visit from a few. Lots of sites feature these advertising systems and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it when using paid search engine advertising. You can also get search engine traffic for free. Search engines crawl hundreds of thousands of sites everyday looking for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking search engine results. You could write your own content or you could hire someone to do it for you.

2) Exchange or Trade Links with other sites

When exchanging links with other sites, both parties will benefit from your efforts to enhance your sites traffic. When one site features another sites link, they are providing the opportunity for visitors of their site to visit your site. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic together. The more links traded with more sites the more traffic can be expected. It is important that you link with sites that offer similar products or services. If you link to a real estate site and you operate a company that sells automobile tires, more than likely that link will not generate a lot of traffic!

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product with minimal costs if not free. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Utilize Traffic, Banner and Text Exchanges.

These types of sites generally trade the viewing of your site or advertisement in exchange for your viewing someone else’s. They can be very beneficial in the production of traffic. There are many on the internet and this number grows everyday. Try to find those that are most popular and stick with them. Often times you can promote them between each other and create a network of sites working for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

The most important thing to remember when visiting forums or communities is many are specialized in what their topics contain. Don’t go blasting into a music oriented forum pitching your jewelry! Your sure to be banned before you know what happened. However, capture a market and show your expertise and that you have credibility. Simply start with a signature advertisement if they allow such. Become involved in the community and post information that the members will be interested in, or find captivating. When you have found a good foundation for your site, people will trust you and your site and will they will pass it on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.This is however one of the slowest traffic generating strategies as many times it takes a little while to build that trust, but once you have gained their trust it can spread like a wildfire. If your patient and you follow proper etiquette, you may find yourself selling bunches of jewelry at a music forum!

7) Lastly, Offer newsletters.

If many people know what you are about and they are interested in what you offer, keep them up to date with whats going on and they will continue to visit. If you arouse the curiosity of your customers by periodically tickling them with your feather they would be pushed to help you with your traffic by visiting often and recommending you to others who share the same interests. A newsletter keeps your visitors coming back for more, provided you continue to supply more for them to come back to!

At Web Biz Solutions and Modern Advantage Marketing, we provide the tools and resources accomplish these 7 surefire ways to increase your traffic. They are there for you to use free of charge!

Together We Can Make A Difference!

Traffic Exchanges We Operate

http://www.web-biz-solutions.com

http://www.1modernsolution.com

Other Traffic Generating web sites we operate…

http://www.mymodernad.com/bannerexchange

http://www.mymodernad.com/text

http://www.modern-advantage-marketing.com/word

Our Forums…

http://www.web-biz-solutions.com/cgi-bin/yabb2/YaBB.pl

http://www.moderngiftmarket.com/forum



2007-10-03


The Different Types Of Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today.

Why?

There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?


There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

• Pay Per Click (PPC)
PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

• Pay Per Performance (PPP)
PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means a lot of savings for the merchant. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.
Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

• Pay Per Sale (PPS)
In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

• Pay Per Lead (PPL)
The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing
These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.

• In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

• Residual Income Affiliate Marketing
In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product. Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits. Which type of affiliate marketing will work best for you? It is not really for me to tell. Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

Become an Affiliate for WBS/MAM!
Sell multiple products and services. Earn 35% of your sales and 10% of your 2nd teir sales. All tools, including banner and text are already created for your use…




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