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Maximize Profits

2006-12-17 Posted at 06:58:29 PM

Five Ways To Maximize Profit In Resale Rights Marketing

Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.

Fortunately, there's resale rights marketing.

Many internet marketers actually sell their created products either because they have squeezed them dry of all possible earning potentials, or they feel that they’ll earn more by selling the master rights to the same. This has paved the way for resale rights marketing, which is an ingenious method of making profit out of others’ works.

Think of it first in the point of view of the creator. He’d come up with an e-book that he feels is worth $60. But his sales would depend on the success of his marketing campaign. What if he’d sell the master rights for the e-book instead to a hundred of his fellow marketers for $25 each? He’ll earn an instant $2500, which is a surer profit than the uncertainties involved if he decides to market his e-book himself.

Now, let’s look at it in the point of view of the resale rights marketer. He’d buy the master rights for $25. Granted that he’d share the same with 99 other people, the internet has a population of 50 million surfers at any given time. Surely the ratio does not convert to saturation of any target market.

Additionally, the resale rights marketer can repackage the product in so many ways that would seem novel and distinct from how it was marketed originally, or how the other master rights holders would market it.

It is important to note that there are two kinds of resale rights. First, we have the master resale rights that grant you, basically, every right the owner has, or had. Second, we have the limited resale rights, which carry with it certain conditions depending on the license.

Here are five options that a resale rights marketer can use to maximize the potentials of any products he plans to resell.

Re-brand, repackage, resell. If the resale rights marketer holds the master rights to the product, he could name himself as the author, change a few things here and there, and sell the product as something new.

Buy and sell. The resale rights marketer can also partake of the most fundamental principle of profit: buy low, sell high. In our illustration, the resale rights marketer bought the master rights to the product for $25. He could sell the same master rights for a higher amount. Or better yet, he could sell the product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on selling the product to 90 people for $10 each. That’s $900 from a $25 investment!

Divide and distribute. The resale rights marketer can also divide the product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

Use it as a freebie. If the resale rights marketer holds the master rights to the product or is otherwise allowed by the license, he could bundle it with another one to increase the latter’s value and justify a higher selling price. Or he could use the product as a freebie in a viral marketing campaign he is employing.

Have it auctioned. If the resale rights marketer holds the master rights to the product or is otherwise allowed by the license, he could have the product auctioned to the highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by which the resale rights marketer can earn through this trade. The possibilities are only limited by your imagination!

About The Author:

Liz Tomey got her start in the direct mail business in 1998. In 2004 she turned her business into an online information business, and quickly made it into a full time profitable business that she now runs full time from home. She has created over 50 different information products, and also offers brand new resale rights product packages seen no where else but her site at http://tomeymarketing.com/cgi-bin/uam/x.cgi?a=r&id=1&aid=351&p=66

SPECIAL NOTICE: MyOriginalEProducts.com has been relaunched and is now bigger and better! (And there are only a few of the 500 left, so you’ll have to hurry)

http://www.tomeymarketing.com/cgi-bin/uam/x.cgi?a=r&id=1&aid=351&p=104

There is also an affiliate program for MyOriginalEProducts.com that will blow your socks off...

So what is MyOriginalEProducts.com? It's a site that was developed to really help those who want to make money with resale rights products actually MAKE MONEY!! Each month we create a big package of products that come with resale and/or master resale rights. The catch is we only sell 500 licenses per package. http://www.tomeymarketing.com/cgi-bin/uam/x.cgi?a=r&id=1&aid=351&p=104

Make today the day you make it big with resale rights. Get your package now before they are all gone. As of this posting, there are only a few left, so don't delay.

Fran Watson

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PowerPoint Pointers

2006-12-15 Posted at 01:53:47 PM

As a public speaker and workshop presenter, I have often suffered through PowerPoint presentations. I have witnessed speakers turn and read every piece of information from their slide presenting their audience with a great view of the back of their head, forgetting the importance of eye contact. I have seen slides with so much information that there is no way to absorb it all. Dave Paradi presents a number of articles on "How to PowerPoint". I have included one of them here.

PowerPoint Does Not Make You a Speaker
The faulty logic that costs companies millions each year
By Dave Paradi, MBA, co-author of "Guide to PowerPoint"

"I have PowerPoint"
"I can produce cool looking PowerPoint Slides"
"Therefore I am a speaker who can represent my organization to others"

The above faulty logic has led to a flood of poor presentations that waste time and cost organizations millions of dollars in lost sales and productivity every year. The flaw in the above logic should be obvious, but for too many managers and professionals, the above logic is accepted without question.

If you own a hammer and a saw, does that make you a skilled carpenter? Of course not you say. You need more than tools to be a carpenter. You need training in use of the tools, experience using the tools in the context of making furniture and a passion for the piece you are making. If it is so obvious in carpentry, why isn’t it obvious when it comes to presentations?

But some will argue that PowerPoint is a software tool that should be treated differently than hand tools. OK, how about this analogy. Just because you have a word processor like Word installed on your computer, does that make you a novelist or author? Of course not you say. You need skill at writing, passion for the topic and an ability to make words come alive off the page. Again I state, if it is so obvious for Word, why is it not obvious for PowerPoint?

I think the answer lies in a commonly held fear of public speaking. The fear of speaking in front of a group is so common and so intense that people will look for any way to help overcome it. And PowerPoint is just the latest convenient way to do so. Thirty years ago, overhead transparencies were the crutch that people used. But the prevalence of PowerPoint has made this particular crutch available to more people than ever before.

Many great speeches are given without any visual aid at all. Just look at the classic speeches by Martin Luther King Jr., Winston Churchill or John F. Kennedy. None of them used PowerPoint. Did the absence of visuals hurt their speech? Not one bit.

If you are asked to give a presentation, the best way to overcome the fear of speaking is to be so comfortable with your material and message that it becomes a conversation with the audience. Don’t even consider what visual support may be useful until you have thought through the structure and content of the message. When you have your key points and supporting sub-points outlined, then consider whether PowerPoint will help bring the points to life by adding a visual dimension to your presentation.

When creating your slides, keep good design principles in mind. Pick contrasting colors, use big enough fonts, and avoid the annoying animation and sounds. And since you will know your topic so well, you can avoid the trap that many presenters fall into which is to use PowerPoint as a teleprompter. They have all of their text on the slide and simply read each slide to the audience. Audiences cite this as the most annoying thing a presenter could do. Keep the text to key ideas that you will expand on with what you say.

The cost of the faulty logic that having PowerPoint makes you a speaker is twofold. There is the cost of preparing the presentation that won’t be effective and the bigger cost of everyone’s time that is wasted watching the ineffective presentation. And in any medium or large sized organization, these costs run into the millions per year.

I believe that PowerPoint can be a valuable way to express ideas and concepts that add to the understanding of an audience. But the use of PowerPoint as a crutch to overcome the fear of speaking has given PowerPoint a bad reputation. It’s not the tool that is the problem, it is the use of the tool. Just like a good hammer in the hands of an unskilled person hits more thumbs than nails, PowerPoint in the hands of a presenter unaware of how to use it causes pain to those who are forced to sit through the presentation.

Increase your effectiveness and productivity by properly thinking through each presentation and using PowerPoint appropriately to add to the message you are delivering. And stop inflicting "Death by PowerPoint" upon your audiences.

Dave Paradi’s Think Outside the Slide™ approach helps presenters get results by showing them how to quickly create effective PowerPoint presentations. He is the co-author of “Guide to PowerPoint”, part of the Prentice Hall Series in Advanced Business Communication. He offers a free PowerPoint e-course, newsletter and articles on his web site at www.ThinkOutsideTheSlide.com.

I hope that you enjoyed this article and that it was helpful to you. If you are interested in public speaking and would like some more information, check out my website.

Fran Watson

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Help Bring Back New Orleans

2006-12-13 Posted at 12:44:51 PM

I was asked to share the following email information. If you can help out, please share it also.

Fran Watson

"Hi Fran,

I am happy to be back in the game with you after 104

days of running silent and deep. I have a lot share in the

coming days and weeks.

Today, I reach out to you for something immediate and

important. I ask you to help us help fellow business

owners who need it, and it won't cost you a dime.

All you need to do is share this invitation.

IF you know anyone in business in or near New Orleans,

or you have colleagues, associates, buyers, suppliers, or

anyone else who knows New Orleans' business owners,

PLEASE pass this invitation along to them.

This Saturday, December 16 I am honored to be teaching

at a "Bring Back New Orleans" event to help stimulate

business and economic development in New Orleans.

Along with Ellie Drake, the game changing CEO of

Brave Heart Productions, and Jim Rivas, CEO of Inertia

Income Systems, the local business leader who created

this event, we are teaching an all day business workshop

this Saturday at the Downtown Marriott in New Orleans.

Here's the link to a conversation with Jim and me about

how to play and win the new game of business, along

with seminar specifics and discounted registration....

http://tinyurl.com/yl4drm

This is a 100% learning experience, a full day of high

performance life and business skills training. I speak

about how to play and win the NEW Game of Business,

with specifics about how to attract, qualify, convert and

multiply customers and profits.

Everyone gets a $907 goodie bag of business builders,

including a $100 workbook from me.

Here's the GREAT PART

Any business in and around New Orleans affected by

Katrina can attend this $295 event for....

ONLY $25 per person, all of which will be donated a

New Orleans Recovery Charity.

Everyone else can attend and bring a friend for only $99

(two for one). An additional donation from each ticket

sold will be made to a New Orleans Recovery Charity.

Here's the link with details and registration:

http://tinyurl.com/yl4drm

Please share this with anyone who can benefit from a day

of game changing business training.

Thank you for helping bring back New Orleans.

You're a player.

You CAN change the game.

Mitch, CEO - Chief Encouragement Officer (tm)

Bring Back New Orleans

P.S. Here's the link with details and registration for this

Saturday's "Bring Back New Orleans" business

workshop....

http://tinyurl.com/yl4drm

Mitch Axelrod is the author of "The NEW Game of Business" ?

CEO (Chief Encouragement Officer ?) of, "The NEW Game ?!"

Read the 1st edition of "The NEW Game of Business" here:

http://thenewgame.com/jv/index.html

Office: 973-736-1304

home: http://thenewgame.com

blog: http://playthenewgame.com"

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Simple Ways to Create A More Meaningful Christmas

2006-12-06 Posted at 02:50:12 PM

As I was working on my Christmas project, I came across a couple of related articles that I wanted to share. This is one. Please make sure to scroll to the very bottom to get a copy of my special Christmas gift for you and your family.

15 Simple Ways to Create a More Meaningful Christmas

Christmas should be a joyous, magical time full of loving moments spent with friends and family. Sadly, many people find the holidays a source of additional stress in an already hectic life. As the “chief elves” responsible for most of the family's Christmas, women often end up frazzled and exhausted.

If you find yourself dreading December, put your energy into creating a more meaningful Christmas that focuses on people rather than on gifts. Hug people and write letters telling friends and family what you love about them. Watch some of those wonderful classic Christmas movies together. Laugh often. Spend your time with family and friends and set aside some time to help a cause or a friend who really needs your support. Give yourself permission to do less and enjoy it more. Give the best gift of all, your time and attention. All we ultimately own are our memories. Time together and simple traditions are the “Gifts from the Heart” that are truly treasured forever.

Here are some tips to help you create a more meaningful holiday.

Ask each family member to pick ONE activity that is really important for them for December and fit those in first. Let some of the other “have to dos” go.
When out shopping, stop and watch the kids on Santa's knee for a few minutes. Go on, BELIEVE!
Keep a copy of your kids' letters to Santa. Put them in an album to present as a gift when they're older. Every year, take out the album and re-read them.
Why not get the kids to write your Christmas letter this year? People will love it. Keep a copy of each year's letter to reread in the years ahead.
Give the gift of simple traditions. Leave a small scrap of torn red velvet somewhere in the living room near the chimney (or the front door if you don't have a chimney). Tell your children this is the patch that was torn from Santa's pants when he went back up the chimney or out the door.
Sprinkle some glitter around the fireplace or doorknob after your children have gone to bed on Christmas Eve. This is the magic dust Santa has to use to make himself fit in small places.
Plan some activities like skating, tobogganing, or outdoor walks to collect evergreens for homemade wreaths.
Spend lots of time outdoors. Make angels in the snow while you look at the stars together.
Choose a family charity or service project each December. Your kids will realize there is more Christmas than presents for themselves.
Set an extra place at the dinner table. There must be an elderly relative, neighbor, or single co-worker who needs to be included in your celebration.
Turn off the TV. Rent some of the wonderful Christmas videos that focus on creating a more caring holiday instead. Better yet, play board games all through December.
Give some coupons in your children's stockings that promise a chance to bake cookies with Mom or Dad, an opportunity to choose the menu for dinner or breakfast, an hour of Lego with Mom or Dad, sledding and hot chocolate, or a trip to the library.
Make shopping more fun. Go with a special friend or family member who brightens your spirits. Visit your favorite bookstore, church bazaar or craft fair together.
Rather than giving more "stuff" to people who have more than they need, give friends and family a card and a certificate indicating you've made a donation to a worthwhile charity on their behalf.
Make sure you schedule some things that you enjoy—you deserve to have fun too!

©2006 Virginia Brucker Virginia Brucker is the author of “Gifts from the Heart: Simple Ways to Make Your Family's Christmas More Meaningful”,
which is published by Insomniac Press. Book sales benefit cancer research.

Here is the other one

17 Simple Ways to Celebrate Christmas Without Blowing Your Budget

Does the expense and stress of Christmas make you feel like an unreformed Scrooge? Are you tired of fighting crowds in December only to keep paying for gifts until Easter? Whether you are frugal by choice or by necessity, these simple suggestions will save you time and money.

If your family is used to lots of presents, you may want to begin reducing the number of gifts gradually. Cut back a little each year.
Give coupons for babysitting, an outing together or a home cooked meal instead of a gift.
Gifts need not be expensive, but they should be chosen with care. Choose a tiny treasure or tree ornament that represents something special about your relationship with the recipient.
Save on gas. Plan your shopping so that you make as few trips as possible. Use the bus if you have good urban transit. Carpool with a friend-you'll enjoy spending time together while you shop.
Watch the sales flyers carefully, then call ahead to see which stores have the item you are looking for.
Is your gift it truly something the recipient needs or wants. Many people are trying to declutter. Perhaps a gift certificate for a favorite bookstore, a cheery poinsettia, or a basket of homemade muffins or cookies would be appreciated.
Consider pooling your resources with other family members in order to give one really special gift. Most people have too much stuff and would be thrilled to get a gift they really want.
Visit local craft fairs; you'll discover all sorts of wonderful gifts that are often very reasonably priced.
Shop at antique shops, thrift stores and second-hand bookstores.
Make a couple of denim shopping bags for an environmentally conscious friend.
Visit your local paint store and pick up an inexpensive roll of brown paper that can be used all year long. Add some raffia and a piece of cedar or fir bough for an elegant package.
It's not hard to make a gorgeous wreath. Pick up a loosely woven grapevine wreath at a craft shop. Tuck lots of cedar or fir boughs between the twigs and wire on some pinecones and a big bow. Ask recipients to save the base to return it so that you can make them a new wreath. People will look forward to this special gift each year.
Use natural materials like cedar boughs and pinecones to decorate with. They can be used for mulch or compost after the holidays are over.
Give a savings bond. There's no wrapping and no waste.
Recycle last year's cookie tins and baskets by filling them with newly baked or purchased cookies, bars, or muffins. If you don't have time to bake, fill mason jars from your local thrift store or recycling depot with a cookie mix-in-a-jar or brownie mix-in-a-jar recipe.
Rather than shopping for each person on your list, give family gifts. A basket full of craft supplies, video rental coupons and popcorn, a board game, or a snowman making kit and some hot chocolate are just a few possibilities.
Rather than giving a gift, give a beautiful card with a heartfelt letter thanking someone for the difference they've made in your life.

Get your special Christmas Gift from me here: http://www.franwatson.ca/Memories.html

All the best to you and yours

Fran Watson

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The Reason

2006-12-03 Posted at 10:25:47 AM

‘Twas the night before Christmas

And all through the house

Not a creature was stirring

Not even a mouse.

The children were snuggled

All safe in their beds,

While visions of Christmas gifts

Danced in their heads.

But what of the Christ child

Born an a shed

Naked and shivering

No pillow, no bed.

He was wrapped in a cloth

And laid down to sleep

In a feeding trough

With the goats and the sheep.

But without the Christ Child,

There would be no season

Of gifts and good tidings,

For He is the reason

We celebrate with joy and fun

It’s not Santa Claus

But Christ who’s the one.

He made Christmas possible

Because of his birth

God’s gift to us

His only Son come to earth.

And so we remember

And truly believe

The Wonder of Wonders

Was born Christmas Eve.

Happy Birthday Jesus

Fran Watson

http://www.franwatson.ca/Memories.html

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Maximize Profits

2006-12-17 Posted at 06:58:29 PM

PowerPoint Pointers

2006-12-15 Posted at 01:53:47 PM

Help Bring Back New Orleans

2006-12-13 Posted at 12:44:51 PM

Simple Ways to Create A More Meaningful Christmas

2006-12-06 Posted at 02:50:12 PM

15 Simple Ways to Create a More Meaningful Christmas

17 Simple Ways to Celebrate Christmas Without Blowing Your Budget

The Reason

2006-12-03 Posted at 10:25:47 AM