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Do You Make These Mistakes With Adsense?
10:10:46 AM - 2006-11-30

Don’t you think it is fascinating that with so many Adsense publishers, all setting up hundreds of sites, they have absolutely no idea who their clients are? The first rule of setting up and maintaining a successful business is thorough knowledge of your client.

Let’s flip the coin and look at it from another angle. Google does not pay you for clicks on your site; the Adwords advertiser is forking out the money for your checks. The reason why he advertises is to sell a product or service or to drive people to his site for a subscription or whatever reason. He is doing it to gain a business advantage.

The question here is: Are you giving him an advantage or are you just costing him money?

You have heard ‘Adsense is dead’ or ‘there is not so much money to be made from Adsense as in the past’. Most Adsense publishers think they have to set up a few more sites which will make up for the lost income. Dead wrong.

The reason for the downward spiral in Adsense income originates from untargeted ads on web pages. Most people would love to place the blame at the doorstep of Google, but this is not the case. The problem lies with the publishing of thousands of websites solely intended to get clicks, thus optimized for the search engine and not giving a second thought to the advertiser from Adwords.

The result from the misuse of Adsense is obvious. In most of the current Adwords information products one of the first warnings you are given when placing adwords ads is to remove the link to advertise on the content network. The reason is simple; the ads appear on untargeted pages leading to untargeted customers. This is a waste of the advertiser’s money and a direct loss of income for the Adsense publisher. All the serious Adwords advertisers are not advertising on the content network, which in turn leads to less competition. The cost per click on a content page is far less that the cost on a generic page search.

Adwords and Adsense will never die and is and will remain one of the top income earners for many internet marketers.

So what now?
The answer lies in improved sites with quality content. Play with the search engine not against it. If you want to compete with a search engine start your own. Not impossible, Google did it and succeeded.

So what exactly is improved content?

The keywords you are optimizing for should relate to your web content and add value for the visitor. This does not mean you have to write one thousand word pages all on your own. One to two hundred words per page will be fine as long as it answers the question or part of the question that the visitor was searching for with the search term. From there on the page can lead to Adsense ads and a click on the link will be a targeted visitor for the advertiser.

You also do not need to write each page yourself, you can still use PLR content and articles for your sites just make sure that the main question that the visitor would have when searching for that term is answered and lead them further to more specific information through Adsense ads.

Can you imagine the joy on your face when receiving a five figure check from Adsense, and think of the joy you would place on the face of the Adwords advertiser also receiving a five figure payday?

Once you have your site set up correctly there are a few elements that you need to give attention to. The truth about Adsense placement is that there is a trick to it.
For high CTR your ad placement must be highly optimized.

I have seen this myself in testing different Adsense placement methods. One placement for all does not work. On certain pages it would be higher up and on others it would be lower down.

It is all dependent on the content of the page and the question you should ask yourself is at which point in the content is the visitor the most likely to want more specific information. If you write your content yourself you should write it in such a way that you give information and then raise curiosity, and it is at that point where your ad should appear for the first time. By utilizing this method and keeping your content targeted you will receive many clicks and your Adwords advertiser will receive the targeted visitors he wants.

Are you beginning to see how important it is to get the content and your ads right
Now, let me ask you this: Are you one of the Adsense publishers who are costing advertiser’s money or are you one that actually help make advertisers money?

Now, I can almost hear your brain talking asking yourself what you can do to get your sites earning the best they can. Well there are some closely-guarded secrets you should know when placing and using Adsense to get you maximum profit. Go over to 10 Real Adsense Secrets

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Adsense Secrets – Why Should There Be Any Secrets
11:40:06 PM - 2006-11-09

Are there really adsense secrets or is it just a myth?  Depending on your point of view of the word secret the answer to this question is yes and no. If a secret is information that someone else, and a few other people have, then yes there are adsense secrets.

If your view of the word secret is information known by only a select few within an exclusive group totally shut out from everyone else, then the answer is no, there are no adsense secrets.

The word secret holds certain mysticism, the reason for a quest, that is why whenever we see and read the word secret our mindset changes and we want to know more. Salespeople know this psychological phenomenon and therefore use it very successfully in sales letters.

Adsense is big business for many online marketers and there are many more trying to get into the action. Get their slice of the pie so to say, and it is a big pie.

Now if you are one of those on a quest for the truth about adsense and revealing the secret here is the answer.

It is simply information that a few people have gathered through testing and experimentation that have been working for them. It is not closed information and everyone has access to it, the difference is when you have access to the latest trends and information.

The first few have the adsense secrets, and you could try to get it for yourself, you can be the one having the information first, or you can do what you are good at and buy the information from those who are good at finding the adsense secrets.

The internet is a dynamic ever changing field of business, and unless you are comfortable with the clear knowledge that you will not know what will be changing tomorrow this is not the place to be. Many business models are based on the knowledge of what are changing variables and which ones are not. The less the variables the better chance of success for the business once it is established, and it will remain that way for a long time and changes can be monitored and implemented over a longer period of time.

The internet is a much more diverse and dynamic business that can change overnight. Just look at what a simple Google dance does to sites and income. A while back there was a crackdown on squeeze pages and adwords click costs went through the roof for some and others suddenly found themselves making more money that they expected.

The point of all this is that if you are or want to be a internet marketer you need to have a lot of information on your fingertips as quickly as possible to ensure your success. You can try to do all of this yourself, in which case you will end up needing at least forty hours in every twenty four hour day, or you can specialize in one of the multitude of variables, become an expert in that field and be the first to have that secret. Publish your report or ebook with the latest information and others will buy your information.

The information you do not specialize in you buy from other marketers who are specialists in this field.

There are really no secrets in internet marketing, and everyone has access to all information, it is about what you decide to specialize in, and others are specialists in, and having all this information at your fingertips that will insure your success as all round successful internet marketer.

As for adsense secrets, yes there are new secrets, or should we just call it newly updated information that will increase your click through rate and your adsense income. The trick is just finding it in time to make the information work for you.

If you are not an adsense specialist and you really want to know what works and what does not go over to http://www.yourenterprize.com/adsense/adsense-secrets.htm



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