What is the key element to establishing exactly what it is that your subscriber list will buy from you? Squeeze Pages Demystified

We all want them, some of us have them, but we all need them. This could easily be a verse in the internet marketers’ anthem.

The term squeeze pages or landing pages have been around for a while but its true value is only now being realized by most. It is not specifically aimed at affiliate marketers but its main purpose and most valued attributes are for the affiliate marketer.

Most affiliate marketers are faced with the dilemma of building subscriber lists to create more sales and ultimately a long term business. As an affiliate marketer you do not have access to the details of people who bought the products you are promoting, that is in the hands, or rather the hard drive, of the owner of the product.

It is a fact; sales are in a list of interested buyers. The key word here is interested.

When you know which people are interested in what type of product you have already won half the battle. Building these specific lists is the main benefit of using squeeze pages.

Do not see your list as a group of people who are subscribing to some form of a newsletter, or other generic information. Just as you are selling different products as an affiliate, you should have different lists and different information for all of them.

Now if this seems to be a lot of work to you, it is, but if you want to make money you will unfortunately have to do some work.

If you create squeeze pages for every product you are selling, your subscribers will be targeted. This means that if you are promoting a product that has to do with keywords, all people subscribing through that squeeze page will be looking for easier and better ways of finding keywords.

The chances are very good that they will also have a keen interest in SEO products and products relating to adsense.

So you are able to easily nail down your different niches and the subscribers who are interested in very specific products.

One thing many marketers do, whether it is right or wrong, is the moment someone subscribes to their newsletter they blast them with ads in every single mail they send out. It feels like a sudden flurry of products thrown straight in your face with every email you receive. You judge if that works or not.

Although your subscribers have a keen interest in the products you are offering, they also subscribed to get information. That is what you told them when they subscribed to your newsletter. If all your newsletters are just sales pages disguised as informational emails, how long do you suppose they will be reading your emails for?

If you want to build a good client base you should first build a relationship with your subscribers. Once they feel they know you, and you know what you are talking about, will you be able to sell to them successfully and they would not mind buying from you.

You go about doing this by sending out emails that gives valuable and useful information. Do not make any major sales pitches in your first emails, keep them simple and informative.

At the end of your emails ask for comments on what type of information your subscribers would like to receive. Collect and analyze all of the data and you will have a better understanding of what they really want.

Next step is to give them the information they requested through your newsletters. Then either create or find a good product that would fulfill that need and market that product to them.

It is not all about selling but is all about building relationships with your subscribers. Just like you do not like to be sold to with every email you receive, neither do they.

So create your squeeze pages and build relations with your subscribers, the money will follow.

The key element to building a profitable list is with effective squeeze pages. Learn the secrets behind creating great squeeze pages and build your own profitable lists.
http://www.yourenterprize.com/squeeze/spd.php

How To Create Those Real Winning Emails Explained

The internet has become a huge mall with little ally ways and secret entrances all over the place. There are a huge amount of sales websites all vying for the same attention. Indeed a highly competitive market.

Marketing skills and writing have become more and more important to the marketing of your products and will become increasingly so as the internet increases in size.

Don't be under the illusion that now is to late, there are millionaires made every day and there will still be made twenty years from now.

Advertising your site and product is the small part of marketing, the secret ingredient is in the pitch, whether a landing page, opt in or sales page.

Funny enough it has been the same for as long as you possibly can remember, from the first radio commercials, print commercials up to the latest in HDTV, it has not changed, what has changed is the jargon, the language and the way people perceive the world around them on a daily basis.

• The way you write your sales pitch
• where you place which word
• how long must it be
• what do you say
• how do you say it
• what guarantees do you give
• how good do you make it sound
• what is the perceived value
• what does the buyer get
• why or why not ad bonus products
• what about the price.

The buzzword niche has now been around for a while, and in most places you will be taught that to get good business you must find your niche. For most this is easier said than done, think about it while you walk the dog, it may help but it wont resolve the issue at hand.

Many new internet marketers make the same mistake, including me, when you start out, you want to sell everything to everyone, make millions of dollars and retire on the beach watching whatever you enjoy watching.

Many just throw in the towel after a while and that depends where they can push their patience to, others last a bit longer and as these leave new recruits eager to do the same join the party.

A vicious circle indeed and it seems that just a few at the top are making it. Many well known marketers are making it, but there are many more who remain quiet and anonymous that are raking in millions. It is up to you if you want to be well known or not, but use the right secret ingredient and you will be raking in the cash.

So for how long am I still going to be ranting on about the secret, or maybe it is my sales ploy, who knows?

Well lets let the cat out of the bag and not keep you in suspense any longer. You cant buy the secret ingredient. You are it. You just need to develop yourself using the right information.

What this means is that your product, book, sales letter or email needs to be unique to yourself. That is how your product will stand out from the rest. Just duplicating someone else's work might bring you some success but the real success lies in you. Like any game before you can get those tricky moves going you need to do the basics right. Learn the basics and the rest will follow.

Do not believe that you are not a writer. For some it is harder work than for others, but if you intend to be a successful internet marketer and have those vacations at the beach, every moment spent will be worth your while.

If you would like to know how to develop your secret ingredient please visit www.yourenterprize.com/articles/secret-ingredient

Let us look at adsense from the top.

Adsense pays you a percentage of money for each click that you generate on your website. Which brings us to two very important facts that few seem to realize when building their adsense websites.

• You need traffic to click on your adsense ads.
• Your ads must be relevant to the search of the visitor.

Lets dissect them one at a time.

Traffic.

You can create adsense sites with software, buy pre-built sites, use PLR and so on. This is a nice quick fix to solve your problem of generating adsense income, or so many seem to think.

Most of the time you will have wasted your time and money. It would have been much better spent taking the dog for a walk or doing the dishes.

For an adsense site to be successful it needs visitors, many visitors. If you have just put up a new site it will mean you have not been indexed neither do you have any page ranking. Your 2000 page pre-built website at this moment in time means nothing. Don't forget that a thousand or so others have followed the same route as you, some before and some after, quite a bit of duplicate content don't you think?

Lets move on. The search engines have come by and your pages are now indexed after two or three months.

Suddenly to your great surprise for the next month you have a total of two clicks, or worse none whatsoever. Four months down the line becomes six and still the results remain the same.

Fortunately you do not need to feel alone, there are many who have done exactly the same thing with the same results. But from your perspective the internet sucks and there are only a few who will make money and the multitudes of others will buy their products.

Sorry to tell you the truth, you are wrong. If you went about building your adsense empire with a plan, and not a quick fix, things would be quite different. But we all still love quick fixes and buy them, so there is no need to feel bad.

Building your adsense site takes careful planning. You can do it as a new site, subdirectory or implement it on your current site.

The very first thing that you must do, and I cannot stress this enough, is keyword research.

It is a long and arduous task and does take a lot of time and thinking to get to the right keywords. It is the life or death of your site. You can have the best optimized pages around, but if you chose the wrong keywords you will never be seen.

The wrong choices would be keywords that are never searched for or the competition is so high that you will be competing against many high ranking websites, and your pages will just get lost in the maze.

Only when you have your keywords in place is it time to develop your content. You should try to create as many of these pages yourself.
Now you are not able to write one thousand pages all by yourself but if you write one page a week, by the end of the year you will have 52 unique pages, that is what the search engines are looking for. Your pages need not be long 400 to 600 words are fine as long as the content is relevant, but we will get to that now.

If you are just starting your site you can mix up your pages with articles, PLR content and your own, but do create your own unique content as often as you can.

Now lets look at relevance.

If a visitor lands on your page from a search engine result he must find your content relevant to his search, otherwise he will leave as quickly as he came. He will not be clicking one of your adsense ads either to his next destination.

Why not?

Your adsense ads on your page will be reflective of your content, not his search, which means they will have no meaning to him whatsoever. That is why it is so important to have relevant content to your keywords, that is what brings the visitor, keeps him on the site and gets him to click an adsense ad when he leaves.

Placement of ads and the way they appear have been proven to increase or decrease CTR. Unfortunately this information is only obtainable through research over a period of time. You have to use different formats and placements on different pages and track each ad separately to establish which work best.

But the internet is constantly changing, and what is working now will not necessarily be working in six months to a year, so unless you have been doing the research yourself over a period of time and finding the right information at the right time, you will have to pay to get your adsense working effectively and profitably.

This is the great secret to successful adsense pages, it is nothing more than research information as to what is working best at this time. The information is gathered through persistent testing, tracking, more testing and tracking until the right combinations are found and then doing it all over again. The secret is finding and using the information first.

Here is the "secret" to increasing your adsense income. I have now been using it for a short while and the difference is showing up in my adsense earnings.

It would be unethical for me to divulge his information on my page so please if you are really interested in increasing your adsense income I would highly reccomend Michael Cheney's series of videos.