MASS Marketing Resources

internet and direct mail resources

2007-11-01

Current MLM articles

I am pleased with a new source of useful information
on network marketing:  http://bignetworkmarketing.com

Simplification can be the best target of your attention.

Your lifestyle comes from freedom to do what you like.
Time freedom comes from work delegation and residual income.
Long term residual income comes from repeat business.
Repeat business comes from products that work and satisfied customers.
Satisfied customers will drift away unless you stay current on what is up.

So I recommend keeping current on what's working daily with:

http://bignetworkmarketing.com

Simplify your life and enjoy what you can become.


Posted at 10:38:32 AM  |  Post Comment  |  Read Comments (0)

2007-02-16

Feb 2007 News Flash.

2006-06-16

Happiness ...

This is AWESOME....something we should all remember.
A 92-year-old, petite, well-poised and proud man, who is fully dressed
each morning by eight o'clock, with his hair fashionably coifed and shaved
perfectly, even though he is legally blind, moved to a nursing home today.
His wife of 70 years recently passed away, making the move necessary.
After many hours of waiting patiently in the lobby of the nursing home, he
smiled sweetly when told his room was ready.


As he maneuvered his walker to the elevator, I provided a visual
description of his tiny room, including the eyelet sheets that had been
hung on his window.


"I love it," he stated with the enthusiasm of an eight-year-old having
just been presented with a new puppy.


"Mr. Jones, you haven't seen the room; just wait."

"That doesn't have anything to do with it," he replied.


"Happiness is something you decide on ahead of time. Whether I like my
room or not doesn't depend on how the furniture is arranged ... it's how I
arrange my mind. I already decided to love it. "It's a decision I make
every morning when I wake up. I have a choice; I can spend the day in bed
recounting the difficulty I have with the parts of my body that no longer
work, or get out of bed and be thankful for the ones that do.

Each day is a gift, and as long as my eyes open, I'll focus on the new day
and all the happy memories I've stored away. Just for this time in my
life.

Old age is like a bank account. You withdraw from what you've put in.

So, my advice to you would be to deposit a lot of happiness in the bank
account of memories! Thank you for your part in filling my Memory bank. I
am still depositing." Remember the five simple rules to be happy:

1. Free your heart from hatred.
2. Free your mind from worries.
3. Live simply.
4. Give more.
5. Expect less.

2006-03-27

Social Bookmarking for Traffic

A while back I wrote an article commenting on Yahoo's public declaration that they were effectively conceding to Google in the search market. The point of the article was that Yahoo was not necessarily giving up as a business, but rather focusing its efforts on more modern forms of search. And what are these more modern forms of search? In a word, social networks which includes social bookmarking and variants on social bookmarking.

What is Social Bookmarking

Social bookmarking is one of the flagships of Web 2.0. The basic concept behind social bookmarking is that when thousands of people get together, bookmark their favorite pages, and apply descriptive tags to each page that they bookmark, certain websites will rise to the top as being more popular. The result of this is that surfers will be able to see what websites are currently popular among users.

The idea of social bookmarking seems to have been originated by Del.icio.us back in 2003. Just by visiting the front page of Del.icio.us you can see the social bookmarking in practice. On the right hand side of the page there is a column labeled 'Popular'. These are websites that currently are receiving a lot of attention from users under specific keywords and phrases. These websites are listed under common 'tags' that users have given.

Article Tip:
Wikipedia gives a fairly good explanation of social bookmarking. You can find that explanation at http://en.wikipedia.org/wiki/Social_bookmarking. You can also goto Del.icio.us and try out the service which is a great way to learn about social bookmarking

Digging for the News

Del.icio.us is not the only Web 2.0 flagship that relies on the power of the collective people. Arguably one of the most successful Web 2.0 enterprises is Digg. Digg is a news website which presents headlines from across the Internet. Unlike practically every other news website to date, however, Digg does not rely on editors to determine which news stories are worthy of their front page and which news stories they should ignore. Rather, Digg relies on the input of their users.

The system behind Digg is simple. Registered users can navigate their way to "Digg for Stories". Here everyone can see all of the stories submitted to Digg. If a user likes one of the stories, they simply clïck on the "Digg It" link. If they do not like the story they can either ignore the story or report it as being lame, a duplicate story, or outright sp@m. If a story receives enough Diggs in a fast enough amount of time, it gets promoted to the front page.

The system seems to work fairly well. Digg has been smart enough to put into place anti-cheating devices which do a fairly good job of catching manipulators of their system. And if someone does break through these barriers, Digg users (often referred to as Diggnation) are usually pretty quick to point out the offending users.

Why Should I Care About These Services?

This is all fine and interesting, but you might be wondering why you should spend your precious time reading more of this article. The answer is simple: websites like Digg and Del.icio.us represent the opportunïty to get a lot of new traffïc as well as quality links to your website.

Digg and Del.icio.us offer the absolute best type of web traffïc: viral traffïc. Business owners know that the most reliable prospects are the prospects that come from the referral of someone else, and Digg and Del.icio.us offer just that. In order to get seen on a large scale from any of these websites that rely on a community of users, your content must be good enough to meet the approval of enough people to warrant the elevation of your site to the front page. This, in effect, is like one great recommendation for your website.

So how much traffïc are we talking about? Darren Rowse of ProBlogger.net noted that when a post of his reached the front page of Del.icio.us, he saw around 8,000 visitors that day from Del.icio.us alone. This does not take into account all the bloggers and website owners who discovered his site from Del.icio.us, posted a link to it on their site or in a forum, which would in turn generate more traffïc to his site.

Tech-Recipes, a relatively common website on the front page of Digg, wrote a great post on what the digg effect is like. The traffïc numbers they post are quite astounding. From being featured in Digg, they regularly see 5,000 – 10,000 visitors per day. This is not unusual either – websites that are featured in Digg are often subject to what has been dubbed the "Digg Effect". It is quite common, unfortunately, for a dug website to receive so much traffïc that it brings down the server.

Nöw both Del.icio.us and Digg users do not tend to be very active users. This has been pointed out by more than one person. Typically they do not clïck on ads, they do not comment on blogs, and they do not register for an account with you. But the name of the website marketing game is always going to be frëe exposure, and social bookmarking services like these are great ways to get a lot of frëe exposure for your website. In addition, these sites will often have secondary and tertiary effects which you may not be able to link back directly to your initial exposure on them.

I'm Sold – Where Do I Sign Up?

So you are nöw sold on just how great it can be to be featured on sites like Del.icio.us and Digg. The natural question to ask here is how do you get featured on these sites. I am pretty sure the answer I am about to give is going to be one that you do not like as it is a tired phrase:

You need good, unique content.

Sound familiar? If you follow SEO at all, you undoubtedly have been told that good, unique content is the best way to get to the top of the rankings. The same thing holds true, but even more so, for social bookmarking websites.

In order to be featured on these sites, your website does not have to meet the approval of an automated bot that is scouring the web for information. Instead, your website needs to meet the approval of actual human beings who are going to look at your website, determine whether they like it or not, and then tell you the honest truth.

In the past, web pages that have been successful in being featured may have had the following traits:

- They are usually unique
- They often have useful content, such as a tutorial
- They may contain breaking news or an exclusive report
- They are sometimes particularly humorous
- It may be frëe content for downloading (frëe wallpapers have done well with Digg)
- It will rise to the top naturally – without manipulation

After I wrote the article on Yahoo I received an email asking how one would optimize their site for social bookmarking services. The response to that would have to be simple: optimize your site by offering some great, frëe content that anyone can access.

A Word to the Wise – Don't Cheat

As a quick sidebar, it is important to note that those who try to cheat the systems usually find themselves worse off than they were to begin with. It is very tempting when dealing with a system like Del.icio.us and Digg to try and manipulate the system to artificially get your website to the top.

The problem with this is simple: if you do succeed in manipulating the system, but do not have the content to really deserve a featured placement, you will undoubtedly turn off more visitors than attract. If your content is deserving of a featured placement, it should rise there naturally.

Social Bookmarking – The Future of Search?

The point of the article which I referenced above was not to state that Yahoo was washed up, but rather that Yahoo was on the cusp of a new Internet and a new förm of search. They recognized that Google would not be beat in the search market; however, this does not mean that they can not beat Google by creating a market more effective than search.

Social bookmarking is already becoming a very effective way for experienced web surfers to find the latest information on a particular subject. Do you want to see some of the latest videos to become popular? Just goto http://del.icio.us/tags/video and you can see what others are discovering and bookmarking as valuable. Want to find some rather obscure guide on Ruby on Rails? Lookup the common tags for Ruby on Rails and search through these resources.

Social bookmarking has the great ability to reach where search engines cannot: by using viral marketing and popular opinion, social bookmarking has the ability to discover what is important before any bot can spider the site and rank it among the thousands of sites available. Granted, social bookmarking will nevër replace search completely, but as it grows in popularity, web users are quickly discovering a whole new way to discover web pages that they would nevër discover otherwise.

So take the time today to examine Digg and Del.icio.us. Take a little more time to find new social websites like Digg and Del.icio.us (they are popping up all over the place) and learn what seems to make users on these sites clïck. Social technologies are here to stay, and they are only going to grow in popularity. Right nöw is a golden opportunïty for you to gain great exposure for your website if you simply learn how to use these services.

About The Author
Mark Daoust is the owner of Site Reference.

This article may be reprinted as long as all links are active, including a link to the article's original location which can be found at Site Reference.

Printer Friendly Version of this Article

 
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Recommended by Glen Brink

To use or study this internet topic start with AttentionTrust.
To develop your personal focus start with Self Esteem Confidence Success.
To develop your personal attention abilities start with Eckankar.
To develop your personal intention abilities start with Avatar.
To develop your personal economic value start with a mentor like GlenBrink.

Sponsored by GlenBrink.com

2006-02-14

4 Ways to double your sales this year

Four ways to double sales this year

 

By Chet Holmes

Adviser to more than 60 of the Global 1000, and top producer in every position ever held when he was a salesperson in the trenches.

Here are four ways to double your sales in the next twelve months. Each of these concepts separately can double sales, but put them all together and you could be in for a banner year. Let’s get right into it.

Concept one to doubles sales: The Best Buyer Concept

Completely grasp the power of this: There’s always a smaller number of ideal buyers, rather than all buyers, so ideal buyers are cheaper to market to and yet bring greater rewards.

I took over the advertising sales of a magazine owned by billionaire, Charlie Munger. They had a database of 2200 advertisers that they sent promo-pieces to each month. Of those 2200 advertisers, 167 of them bought 95% of the advertising in the competitor’s magazine (not ours). We started what I call “The Dream 100 Sell,” a concept where you go after your “Dream” prospects with a vengeance. We sent the 167 (best buyers) a letter every two weeks and called them four times per month.

This while doing everything else. Since these were the biggest buyers, the first four months of intensive marketing and selling brought no actual reward. In the fifth month, only ONE of these Dream clients bought advertising in the magazine. The top management of the magazine became nervous thinking that maybe this guy Chet Holmes wasn’t the man his reputation said he was.

In the sixth month 28 of the 167 largest advertisers in the country came into the magazine all at once. And since these are the biggest advertisers, they don’t take quarter pages and fractionals; they take full pages and full color spreads. These 28 advertisers alone, were enough to double the sales over the previous year. We went from number 15 in the industry to number one within 15 months.

Lessons for you: Who are your best buyers? If you sell B2C, chances are your best buyers live in the best neighborhoods. If you are a dentist, accountant, chiropractor, R.E. Broker, financial advisor, restaurant, or even an MLM’r, etc., consistently go after the folks who live in the best neighborhoods. They are the wealthiest buyers who have the money and the greatest sphere of influence. If you send them an offer every single month without fail, within a year you’ll have a great reputation among the very wealthy.

If you sell B2B, it’s usually fairly clear that your best buyers are the biggest companies. So what are you doing, every other week, no matter what, to let these companies know who you are? As I always say, there’s no one that you can’t get to as long as you constantly market to them, especially after they say they’re not interested. People will not only begin to respect your perseverance, they will actually begin to feel obligated. This doesn’t happen right away, but even the most hard-bitten and cynical executive or prospect begins to respect you when you just will not give up. The publication I ran for Charlie Munger, doubled sales two more years in a row, because we constantly marketed to the best buyers and much more aggressively than we did to all buyers.

It took me two years to get my first meeting with Jay Abraham. That meeting has been worth over $10 million to me. It took me 12 years (off and on) to get an in-depth meeting with Tony Robbins. I’ll let you know how that one works out, but the outcome potential is huge. It took six months of my best work to get Morgan Stanley as a client. Nine intensive days of telemarketing techniques to get George Zimmer of the Men’s Wearhouse on the phone to talk my way into a meeting. Got him as a client too.

I have 100 stories like this. And even better ones from folks like you who learned this technique, applied it and watched it double their sales a few years in a row.

Who are your DREAM prospects? And how committed are you to getting them as clients?

To see me talk about this live, for free, go to www.howtodoublesales.com…. But here is yet another idea to double your sales in 2006:

Concept two to double sales: Educational-based marketing.

In a nutshell: You can attract far more prospects to take a look at what you have to offer by offering education than you’ll ever get by offering your product or service. For example: I had a client that sold telephone systems. They would call hundreds of companies per day and ask if they were interested in talking about a new telephone system (product offer). But when they started calling and asking folks if they wanted to learn: “The nine ways you’re wasting money on your voice and data spending,” they were able to increase their appointment setting ten fold, from three appointments per week to 30 appointments per week. This tripled their pipeline in the first three months alone.

What kind of a free education could YOU offer that would make your prospects want to meet with you? Bad offer (using real estate as an example): “Let me teach you why you should list your house with me.” Much better offer: “Let me teach you the five mistakes every one makes when they go to sell their house. – No matter who you list with, you’ll need to know these things.” This offer will get you a lot more appointments.

I’ve helped many a company double and even triple sales using just this one concept. I’ve even helped clients who were in deep trouble experience a total turn-around on their falling profits. I had a client that owned newspapers that had fallen 40% in gross revenues and all of their profits. They used to call up clients and say: “Hi, we’d love to come and talk to you about advertising in our newspaper.”  They were quickly shut down and shut out.

I convinced them to provide a “community educational service to help our local businesses succeed,” which resulted in a significant increase in not just getting in to see prospects, but in sales as well. This client went up $100 million in sales in a single year. If your local newspaper called you up and offered to teach you the seven things that make all businesses succeed, you’d probably find that pretty hard to turn down. They’d still have to talk you into the meeting, but it would be an easier sell than talking you into a meeting to try and pitch your advertising.

Naturally, there’s more to this and the subtleties are where you succeed, but fear not, I’ll give you a way to learn this idea so thoroughly that you will out-market your competitors at every turn.

To see me talk about this live, for free, go to www.howtodoublesales.com…. But here is yet another idea to double your sales in 2006:

Concept Three: Superstar strategy.

This is another concept that has brought great success to many a client or student of my material; Teaching companies how to put star sales talent into their organization. No matter how small you are, you would be surprised to learn that you can get others to grow your company for you—all you have to be willing to do is share the wealth.

I was 19 years old when I got my first real sales position, selling furniture. They had a quota (this is nearly 30 years ago) where you had to sell $20,000 worth of furniture per month to get your bonus. I thought to myself that I’d never be able to sell $20,000 worth of furniture in a month. So I took a week of vacation from my job as a movie theater manager and took that week to see how I would do. I sold $18,000 worth of furniture in a single week. Within three months, I was out-selling everyone in a chain of six furniture stores, including guys who had been selling furniture all their life. In fact, I tripled my quota regularly whereas most struggled just to meet theirs.

Obviously, it wasn’t training. Everyone had the same training. It was psychological profile. I loved working with people. I bonded quickly, was extremely outgoing and expected folks to buy. I remember the sales manager teaching me: “You’re doing folks a big favor by helping them buy so they can stop looking. And believe me son, when folks buy, they’re happy. Watch how they can’t wait to get the items in their home.” He was so right. And though he gave every sales rep that speech, why was I the one that closed so many more deals than everyone else?

Psychological profile. Something you really can’t teach. I went on to become the top producer in every job I ever had. Never number two. I also broke every sales record in every position I ever held; i.e.; Most sold in a week, most sold in a month, most new clients sold, biggest sale ever made, etc… You name it, I broke it.

When I got into a position to hire my own salespeople I swore I’d hire nothing but top producers. Those who have tried to hire nothing but top producers know what I found out. They are a rare and elusive creature. So much of what I have developed (65 training products now selling in 23 countries) is all out of trial and error trying to build truly fantastic organizations.

We have an entire seminar on how hiring top producers, even for one-person armies, can be one of the best fast-growth strategies you can deploy. And yes, that seminar is truly superb, but here’s the basics of it:

There are 19 year-old future sales stars out there that have not yet discovered that they can make millions per year. They are very inexpensive to retain when they are young, some even free. I’ve perfected the art of finding these eager beavers while they are young and inexpensive. One of the keys is the ad.

Here’s a sample ad that has pulled some of these types. Put the ad under “sales” in your local paper or online help wanted advertising vehicle :

Sales Superstar wanted: Must be fantastic at selling, presenting, bonding with clients and closing. Earn up to $XXXX per year if you’re a real star. Young or old, if you have the stuff, we’ll know. Email resume or letter to:

Obviously, you cannot advertise for young folks. That’s illegal. But you can say what we’ve said here: “young or old, if you have the stuff, we’ll know.” But the reality is that if the person is a REAL star, you probably can’t afford them. But that statement tells the younger folks that you’ll recognize their greatness. And make no mistake; the type I’m talking about has a deep feeling that they can do anything. That “psychological profile” is in fact why they do things others don’t. They BELIEVE, so they ACHIEVE. And ad like the one above CALLS to the type of person I’m talking about. They believe in themselves when all else doubt them and they are looking for someone who will see their greatness when they maybe not yet have proof.

The next trick to attracting these future superstars is to create a compensation plan that rewards them for great performance. And make sure you put the range in the ad. I had a client that paid $9 per hour, plus commissions. So he would put “$9 per hour plus commission” in his ads. He had one sales rep that was so good at his job that he actually earned close to $100,000 per year counting his commissions. So I asked this client: “Do you want more $9 per hour folks or would you like someone who can even outsell your top producer?” The answer is obvious. So we put “earn up to $100K per year for real star performance.” That changed the entire quality of candidates.

I had another client who had invented something that needed to be sold to very large companies, but he personally had no chance of making those sales. He didn’t have the skills or the psychological profile. The average sale would be $1 million and he could easily afford to pay 10% ($100,000 per sale) to the sales rep. Estimating that the sales rep might be able to sell just ten deals per year, we put the following in the ad: “Earn up to $1 million per year.”

What kind of candidates do you think an ad like that would draw? He ended up getting a retired millionaire (a 50 year-old superstar deciding to get back to work) who didn’t even need a salary. So for nothing, nadda, zip, zero-- money down (except the cost of the ad), this client got himself a serious player with fantastic skills and resources who has already added $6 million in income to his business in just eight months. Both are very happy.

I had another client who worked out a generous commission plan for new sales reps. His product was something that sold right away. Meaning that a new rep could start on Monday, and if he was good, by the end of the week, he could actually have earned some commission. So he hired five salespeople on straight commission, following my advice. Not only did they create all kinds of innovations he never thought of, but he grew his business 500% over a two-year period. He used to do all the selling himself. Now he plays a lot and reaps the rewards of five superstars driving revenue every day.

To see me talk about this live, for free, go to www.howtodoublesales.com…. But here is yet another idea to double your sales in 2006:

Concept Four: Zero to $100 million learning curve.

95% of companies will never reach even $1 million in annual sales. If you’ve done that, you are in the top 5% of entrepreneurs and you are rare and to be congratulated. But of those that get that far, 95% won’t ever make it to $5 million. And of those that get that far, 98% won’t get to $10 million. And think of the tiny, tiny percentage of companies that make it to $100 million in annual revenue. We only have 500 companies in the ’s top Fortune 500. Not 5000. Only 500. So what makes the difference between Joe’s corner bank and Wells Fargo Bank(sic)? Or the difference between Arnold ’s corner coffee shop and Starbucks?

Answer: It’s not the product or service; it’s the SKILLS of the entrepreneur. What kind of PERSON builds a company? That’s the key question. ....

2006-01-22

Prepare for the Pension Wars

Prepare for the Pension Wars

There are many creative ways to use My New Mlm.
One way would be as a standby in case pensions disappear.

Below you can read an article about the state of play with pensions.

Attention is ...

Attention is …

Attention is the substance of focus.

It registers your interests by indicating a choice for certain things and against other things.
Any time you pay attention to something (and any time you ignore something), data is created. That data has value, but only if it is gathered, measured, and analyzed.

Right now, you generally lack the ability to capture that data for yourself, so you can't benefit from it. But what if you could? And what if you could share your data with other people, who were also capturing their own data -- or if you could exchange your data for something of value with companies and other institutions that were interested in learning more about the things that interested you?  You'd be in control-- you would decide who has access to what data, as well as what you'd accept in exchange for access to your data.

Our attention data is ours, each of us individually. In the wake of the behavior of credit card companies, credit unions and data brokers, it is vital that we recognize our right, and our responsibility, to govern ourselves relative to the use of this private information.

There are careful distinctions between data, meta data and attention, that are food for thought. In any case, by virtue of recognizing the above-listed rights, members of the AttentionTrust (both individual and corporate) express their participation in a free, open market for exchanging their attention.

Our attention establishes intention; and our intention establishes economic value. We realize that attention is imperfectly defined and that difficult questions are being asked. This subject is new to the internet but well established in personal development and in business.

Recommended by Glen Brink

To use or study this internet topic start with AttentionTrust.
To develop your personal focus start with Self Esteem Confidence Success.
To develop your personal attention abilities start with Eckankar.
To develop your personal intention abilities start with Avatar.
To develop your personal economic value start with a mentor like GlenBrink.

Sponsored by GlenBrink.com



Posted at 01:59:24 PM  |  Post Comment  |  Read Comments (0)

2005-12-23

ad blog - free advertising

2005-11-24

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2005-11-11

Downline builder

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