What a Difference the Proper Training Makes

2007-05-13 Posted at 08:33:07 PM

What a difference the proper training makes in creating pages
ranked well according to basic search engine algorithms! As
always, there is some who try to copy what they think we teach in
the SWARM Project.

However, checking the Big 4 search engines will tell you the
results are pale in contrast to our graduates. Some of the work
I have witnessed by the copycats will be enough to get your entire
domain penalized and maybe banned from search engine results
forever! You could be lucky and be ranked as site # 4,997,200 out
of that same number of results - so far down in the listings, you have
to have daylight pumped to your web page!

No need for tracking hits when you're way down there!

Our students and trainers have NOTHING TO FEAR from a Google
slap, sandboxing, guess work or other red flags. We build within the
basic search engine algorithms and added strengths of Google.

An example of proper swimming instructions is the best way to describe
this scenario: You can learn to float for hours if the need arises. Or be a
copycat and maybe float for a few minutes, then sink!

The confidence of learning to critique your own work along with the
encouragement and critique of trainers and fellow students is something
no copycat will ever understand or be able to use.

Another thing a copycat will miss...you learn by doing and knowing the
work you have completed is of good quality due to the support and
knowledge exchange with the trainers and other students.

WOW! We've just finished another set of SWARM Project sessions.
The quantity of students completing the prescribed course work was
low but the quality of their work was very good. To borrow a saying
from Ford Motor Co., "Quality Is Job One" is a fitting description for
what we strive to instill with our students.

No fear knowing the job is done right! That is all we as trainers hope to
give our students - the skills to produce quality web copy that consistently
ranks well with the search engines - not only today but also for the
extended future.

Naturally, we provide much more information and examples than contained
in the SWARM Project course material. The reasoning is twofold:

1. Not everything you can learn about basic search engine
optimization can be from written material only. Any
successful trainer will provide valuable additional
tidbits of information.

2. Trainers also do the course work along with the students;
thus producing more quality, consistently well-ranked web
 pages than you can do by being a course material copycat.

So invest the required time to create quality web copy which is consistently
ranked higher and for a longer period of time.

For more information about learning the right way to create outstanding
search engine friendly web copy (next classes start June 2007), this is
your opportunity and you have a choice -
do it the SWARM Project way
OR
take your chances?

George Culp
Where Home Biz Success Begins

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