Considering  ADVERTISING  / MARKETING,  
LEADS AND LISTS......  It's an ever changing and evolving experience.

Who do we advertise to, and how do we reach more interested people?  We all know we need

a never ending supply of new people to  market to.. 

Learning to write  effective ad copy is a trial and error task, a search for eyeball grabbing

headlines and compelling text for the ad.  It is very important to track those advertisements  to see where the results, or lack of, are coming from.    A search for 'ad tracker'  .   gave me 391,000 results which tells  me  that  there is a big

understanding of, and market for,  this technology. 

I think this concept is interesting:  One Size Doesn't Fit All in marketing, finds Packaged Facts Demographics study
Marketers may want to think twice the next time they roll out a "one-size-fits-all" campaign. The latest research confirms that what resonates in the Northeast or Pacific Northwest may fall on deaf ears — or offend — in the South or heartland, according to "US Regional Trends: Demographics, Attitudes and Consumer Behavior," a new report from market research publisher Packaged Facts, publishing division of MarketResearch.com.Read the whole report.