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2008-01-14

How Google Dancing Hits Backlinks Hard

How Google Dancing Hits Backlinks Hard

What's the fuss about Google, what is called the Google Dance, Page Rank and backlinks? It hapens once a month so if you do not like Googling changes in page rank then you better get learning how and why your SEO is affected on such a regular basis.

Your mail is full of what appears to be great advice on how to use search Engine software that will save you hours, blast your site pages, and you can even buy or sell back links to hungry customers.

EVERY bit of those offers, if you use them, will get you penalized one way or the other from Google and other search engines as well. These are all recognized ways of spamming search engines and you cannot spam Search Engines and get away with it for long.

The spammer cry is Google changed the algorithms. No they did not. They may have updated them to stop the antics of spammers but they seldom change the base algorithm. And basically, that is what Google dancing is all about.

Being in the know as to what Google Dance updates are will give you a far more honest appraisal of what the Google Guidelines are all about and why Google has to update their standards so often.

Google Lesson on Using Backlinks

It is not only the need for Google changing the algorithms or simply to update them , but when it does that often affects your rankings. The urge is to go for high page rank presuming that makes you highly creditable and therefore should increase both your organic traffic flow and your customer base.

It can and should do both, however, relying on only this form of traffic is not smart. Why?

In your drive to get PR5- PR7s or better to link to you, or you to try linking to them - in the former, if Google does any updating, then their nose dive affects YOUR PR ranking, and in the latter, you must have a pretty good review site to hang onto your PR ranking with Google or any other Search Engine.

Pattern Changes Using Keyword BackLinking

As a new user, you are not considered an authority in what your web sites produce. Therefore, you will rely on getting back links to your site that may or may not help you much. While higher page rank such as a 5/10, 6/10 or 7/10 is the ultimate goal, your first job is to get your site up to par and ranked by Search Engine spiders. None of these higher ranked sites will even look at the idea of returning back links to a zero ranked site.

Now do not use artificial back linking either. Unless your anchor text link is relevant to your copy, then you won't gain much either in any consideration for outgoing links the search engines might consider valuable to your current content.

If you are not familiar with using anchor text linking then you better get with the picture like yesterday.Back linking to someone's Blog or web site does you absolutely no good and does not make you popular with Search Engine enthusiasts.

Your back link to simply a web site or Blog is not helping the person you linked to so it is highly unlikely they will promote you in their work. Keyword anchor text linking is the way to go. Choose a keyword from your blog or web copy and anchor link it to the relevant keyword in their blog or web page NOT to the sites in themselves.

In all cases, make sure your copy and their copy you wish to link to is about the same topic. Linking the keyword in a golf topic would hardly be relevant to the same keyword used in a gardening topic.

Quite often you will see sidebars where the top Blogs to link to are listed, or in footers where they promote the other backlinkers. If paid or buy links are involved then they got hit too.

Finalizing the Google Penalty for Abusing Back Linking

Good for you that you have not got suckered into buying   back links to gain a Page Rank nor that you are not a member of some of these large Blogging networks exchanging links in hopes of higher Page Rank. YOU would be amongst the page rank losers then and now.

Good for you that you take the time to research history in the methodology someone wants you to test. Knowing what works or does not work will keep your traffic promotions up to speed and your SEO work worthy of your time and effort.

See you at the top

Fran Klasinski
Mentoring you with common sense

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