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2008-01-04

Unfocused Change Can Mean Business Failure

Unfocused Change Can Mean Business Failure

Is 2008 the year you will change your perspective and perhaps create the income really wanted? We all need a rude awakening in order to realize that unfocused change can mean business failure is not far behind.

Surfing the Internet can be like walking into a candy store. You are barely inside the door and someone is offering you a freebie that is supposed to change your life. Not always for the better either.

Do you lose your focus, become totally unhinged at these offers?

Distractions create unfocused change.

There is PLR 'digital dust' as one marketer refers to it, sitting on your hard drive, tons of make money reports, software that screws up the configuration of your computer, and OTO offers that bring out the credit card

The change in your normal up front creditable personality does a flip flop and you are lost in the morass of 'great offers' you cannot refuse.

Unfocused Change Can Mean Business Failure

For once you got real. You listened to real advice and set up an outline of a plan for where you wanted to go in 2007. You were eager to succeed and you committed yourself to building a business that would at least bring in a few hundred dollars every month. You were totally focused.

Nothing they could throw at you was not going to change your focus. Your plan was solid. So what happened? What changed direction pulled you way off course?

2008 YOUR Year of Focused Change

The candy store has not changed. In fact, if you are paying any attention to your mail, the choices have become even more attractive.

While it is not sensible to suggest serious marketers will not take advantage of these offers, it is totally insensible to believe much if any of it will ever be used.

How to Avoid Disasterous Unfocused Change

When you download that super great report or video showing you drooling income earnings, tear them apart, right now right when you download them.

Appraise their possible proclaimed change for the better on your business goals.

Do they really fit into your focused plans?

Can you turn them into a contact list building give-away?

Do they give you enough information to make you want to research their value and positively impact on your plans?

Write up a report on what you downloaded, how you see the changes that could result, and IF in any way they impact your plans favourably or not. Will they keep you focused or unfocused on your business goals?

Create two folders. One named junk or worthless offers. Name the other one, Usable freebie offers. Doing this exercise will give you your own swipe file to check the next time one comes out. You will then be able to see if a projected power offer is worth your time. Drag and drop those Hard Drive dust collectors into their appropriate folders.

Many reports and freebies are repackaged year after year and have no more value to you today than they did yesteryear. Avoid them.

When you decide a focused change is needed in something you are doing, then go to the usable freebie folder and choose something appropriate that fits your campaign. Make sure you note when and how you used it. your swipe file on this freebie might even include the mail that encouraged you to grab it. Do NOT plagerize their copy, but use it, in your words, as a grabber to fit your campaign needs.

Whatever you do, do not change your focus for 2008 plans. Use what is fitting to making those plans work for you. The rest is garbage and make sure you recongize it is exactly that - of no use to your current goals.

Fran Klasinski
Mentoring you with common sense

copyright © 2007 Fran Klasinski All rights Reserved

TAGS: focus | unfocused | change

Posted at 09:47:13 AM | Post Comment | Read Comments (3)

Comment posted by cpinet at 2008-01-04 10:41:32

COOL great blog. This is fantastic, and I really needed this. Keep up the good work.

Comment posted by JimmyFWilson at 2008-01-04 11:17:30

Fran has pulled the trigger and slammed the hammer down popping the cap that explodes into 2008 with the number one facet of Internet marketing-staying focused. There always needs to be a singleness of purpose concerning our main goal. Even as we concur the objectives along the way that must be done; still that focus or singleness of purpose towards our goal has to remain. So Bravo, Fran, for a well laid out article that I am sure will remind us all of what we must do at all cost.
JimmyFWilson

Comment posted by gofermatch at 2008-01-04 18:03:27

Fran - wonderful article about getting our focus where it belongs and leaving the worthless junk and garbage behind! Focused plans diligently implemented yields the desired results - income - what a novel concept!

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