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2008-01-14

How Google Dancing Hits Backlinks Hard

How Google Dancing Hits Backlinks Hard

What's the fuss about Google, what is called the Google Dance, Page Rank and backlinks? It hapens once a month so if you do not like Googling changes in page rank then you better get learning how and why your SEO is affected on such a regular basis.

Your mail is full of what appears to be great advice on how to use search Engine software that will save you hours, blast your site pages, and you can even buy or sell back links to hungry customers.

EVERY bit of those offers, if you use them, will get you penalized one way or the other from Google and other search engines as well. These are all recognized ways of spamming search engines and you cannot spam Search Engines and get away with it for long.

The spammer cry is Google changed the algorithms. No they did not. They may have updated them to stop the antics of spammers but they seldom change the base algorithm. And basically, that is what Google dancing is all about.

Being in the know as to what Google Dance updates are will give you a far more honest appraisal of what the Google Guidelines are all about and why Google has to update their standards so often.

Google Lesson on Using Backlinks

It is not only the need for Google changing the algorithms or simply to update them , but when it does that often affects your rankings. The urge is to go for high page rank presuming that makes you highly creditable and therefore should increase both your organic traffic flow and your customer base.

It can and should do both, however, relying on only this form of traffic is not smart. Why?

In your drive to get PR5- PR7s or better to link to you, or you to try linking to them - in the former, if Google does any updating, then their nose dive affects YOUR PR ranking, and in the latter, you must have a pretty good review site to hang onto your PR ranking with Google or any other Search Engine.

Pattern Changes Using Keyword BackLinking

As a new user, you are not considered an authority in what your web sites produce. Therefore, you will rely on getting back links to your site that may or may not help you much. While higher page rank such as a 5/10, 6/10 or 7/10 is the ultimate goal, your first job is to get your site up to par and ranked by Search Engine spiders. None of these higher ranked sites will even look at the idea of returning back links to a zero ranked site.

Now do not use artificial back linking either. Unless your anchor text link is relevant to your copy, then you won't gain much either in any consideration for outgoing links the search engines might consider valuable to your current content.

If you are not familiar with using anchor text linking then you better get with the picture like yesterday.Back linking to someone's Blog or web site does you absolutely no good and does not make you popular with Search Engine enthusiasts.

Your back link to simply a web site or Blog is not helping the person you linked to so it is highly unlikely they will promote you in their work. Keyword anchor text linking is the way to go. Choose a keyword from your blog or web copy and anchor link it to the relevant keyword in their blog or web page NOT to the sites in themselves.

In all cases, make sure your copy and their copy you wish to link to is about the same topic. Linking the keyword in a golf topic would hardly be relevant to the same keyword used in a gardening topic.

Quite often you will see sidebars where the top Blogs to link to are listed, or in footers where they promote the other backlinkers. If paid or buy links are involved then they got hit too.

Finalizing the Google Penalty for Abusing Back Linking

Good for you that you have not got suckered into buying   back links to gain a Page Rank nor that you are not a member of some of these large Blogging networks exchanging links in hopes of higher Page Rank. YOU would be amongst the page rank losers then and now.

Good for you that you take the time to research history in the methodology someone wants you to test. Knowing what works or does not work will keep your traffic promotions up to speed and your SEO work worthy of your time and effort.

See you at the top

Fran Klasinski
Mentoring you with common sense

copyright © 2008 Fran Klasinski How Google Dancing Hits Backlinks Hard All rights Reserved

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Posted at 08:12:13 PM | Post Comment | Read Comments (0)

2008-01-04

Unfocused Change Can Mean Business Failure

Unfocused Change Can Mean Business Failure

Is 2008 the year you will change your perspective and perhaps create the income really wanted? We all need a rude awakening in order to realize that unfocused change can mean business failure is not far behind.

Surfing the Internet can be like walking into a candy store. You are barely inside the door and someone is offering you a freebie that is supposed to change your life. Not always for the better either.

Do you lose your focus, become totally unhinged at these offers?

Distractions create unfocused change.

There is PLR 'digital dust' as one marketer refers to it, sitting on your hard drive, tons of make money reports, software that screws up the configuration of your computer, and OTO offers that bring out the credit card

The change in your normal up front creditable personality does a flip flop and you are lost in the morass of 'great offers' you cannot refuse.

Unfocused Change Can Mean Business Failure

For once you got real. You listened to real advice and set up an outline of a plan for where you wanted to go in 2007. You were eager to succeed and you committed yourself to building a business that would at least bring in a few hundred dollars every month. You were totally focused.

Nothing they could throw at you was not going to change your focus. Your plan was solid. So what happened? What changed direction pulled you way off course?

2008 YOUR Year of Focused Change

The candy store has not changed. In fact, if you are paying any attention to your mail, the choices have become even more attractive.

While it is not sensible to suggest serious marketers will not take advantage of these offers, it is totally insensible to believe much if any of it will ever be used.

How to Avoid Disasterous Unfocused Change

When you download that super great report or video showing you drooling income earnings, tear them apart, right now right when you download them.

Appraise their possible proclaimed change for the better on your business goals.

Do they really fit into your focused plans?

Can you turn them into a contact list building give-away?

Do they give you enough information to make you want to research their value and positively impact on your plans?

Write up a report on what you downloaded, how you see the changes that could result, and IF in any way they impact your plans favourably or not. Will they keep you focused or unfocused on your business goals?

Create two folders. One named junk or worthless offers. Name the other one, Usable freebie offers. Doing this exercise will give you your own swipe file to check the next time one comes out. You will then be able to see if a projected power offer is worth your time. Drag and drop those Hard Drive dust collectors into their appropriate folders.

Many reports and freebies are repackaged year after year and have no more value to you today than they did yesteryear. Avoid them.

When you decide a focused change is needed in something you are doing, then go to the usable freebie folder and choose something appropriate that fits your campaign. Make sure you note when and how you used it. your swipe file on this freebie might even include the mail that encouraged you to grab it. Do NOT plagerize their copy, but use it, in your words, as a grabber to fit your campaign needs.

Whatever you do, do not change your focus for 2008 plans. Use what is fitting to making those plans work for you. The rest is garbage and make sure you recongize it is exactly that - of no use to your current goals.

Fran Klasinski
Mentoring you with common sense

copyright © 2007 Fran Klasinski All rights Reserved

TAGS: focus | unfocused | change

Posted at 09:47:13 AM | Post Comment | Read Comments (3)

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