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Writers Block

2007-12-01

The Price of FREE is Changing

The Price of Free Is Changing

The net is still full of FREE offers and gigantic give-aways of ebooks, digital products, sofware that is supposed to make your work so much easier, and jv offers fit to make you salIvate.

The one price for adding these 'marvels of creativity' to your HD is to give up your precious name and e-mail address.

You are the one who has to decide if their free offers are worth the bother. In some cases, they are not. In others, there is a gem of a find that will help you move ahead faster.

Where the normal action is to build a contact list of new people to promote to, and where many marketers have worn this concept out, there is a changing idea moving among those who recognize your need to collect anything for FREE.

The Price of FREE is Changing Models

The attitude has been that FREE tends to bring in the tire kickers. People who collect but have little or no intention of ever taking the desired action of the promoter.

Advertising can be costly for the serious marketer wanting to reach the best of their target market. So the field becomes highly competitive at best.

What was needed was a way to attract the kind of clientele that would recognize a great offer and not turn their nose up because it had FREE attached to the label.

If we, as marketers, are to change the minds of our leads and make them hungry for what we have to offer, then the way we approach them in our advertising has to be centered on their needs.

The conundrum of change comes when we realize most people buy on emotion and justify their actions later. Keeping this profile in mind, the changing marketing model is now suggesting we give away our very best products.

For the majority of marketers who do have their own product to give away in this manner, it will probably be a nice marketing course or perhaps some time-saving software or ebook.

Considering the facts that testing the markets for the sale of these products is not changing the bank balance by very much, then the concept of giving away your product becomes a healthier notion.

Why settle for a very low income level per month of advertising space when that very same product might just bring you in a fast growing contact list?

But hey is that not going right back to give something free away to capture the name and email address of a prospect? And won't that same so-called notion of giving away your product bring in those same tire kickers?

Sure it will, but along with them will come real prospects who not only recognize a great deal when they see one, they will actually use it and respond to you with possible testimonials for such a great offer.

With a little imagination, you might just create a way to cut back on the freebie seeking tire kickers and allow for your real target market to not only get your product but do something in return in order to get it for free?

Something to think on.

Fran Klasinski
SEO Basics

copyright © 2007 Fran Klasinski All rights Reserved

Posted at 08:00:42 PM | Post Comment | Read Comments (4)

Comment posted by gweiss at 2007-12-02 19:47:00

You bring up some very good points here, Fran - something to think on, for sure. But then, your articles always get me thinking, thanks!

Gina Weiss
ggwsolutions.com

Comment posted by How2-4Newbies at 2007-12-03 19:30:28

You are welcome Gina :>)) Oh and do not forget,
Christmas is coming - how can you use these points
to improve your 2008 profitability?

Another good question.

Fran Klasinski
Mentoring you with common sense

Comment posted by gofermatch at 2007-12-04 01:48:49

Timing of your post was most excellent Fran! Seems how there is a Christmas Giveaway going on right now that has become a yearly event. We all need to brainstorm together to discover exciting methods to further polish our funneling to separate the real prospects/leads from the tire kickers.

Your articles always get my mind to working!

George & Diane Culp
georgeculp.com

Comment posted by How2-4Newbies at 2007-12-04 12:15:33

Tend to agree George-
See lotsof commercial advertising out there but
not more than one for wishing our membership a
simple easy Seasons\' Greetings and a Thank You
for being a part of our business.

Fran Klasinski
Mentoring You with Common Sense

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