View From the Balcony

Writers Block

2007-08-04

Avoiding Spam Charges - Or Making False Ones

Avoiding SPAM Charges - Or Making False Ones

SPAM charges are a two way street. Knowing how to avoid them being made against you and your site and knowing when to issue one is paramount to good mailing habits. It is the experienced marketer who is trained in avoiding spam charges or making false ones. It is the inexperienced marketer or program hopping newcomer who is forgetful and ready to make false spam claims.

In general, spam is unsolicted bulk mailing. But NOT ALL bulk mailing is spam. Nor is all commercial mailings spam neither.

Mail must be unsolicted and bulk in order to be considered spam.

This is where you can get yourself in very deep and hot water. If you signed up for some nice freebie you just had to have, or subscribed to an ezine or newsletter, or joined a program or simply gave your name and email address out to fill in a survey, or loads of other equally interesting reasons, then you probably agreed to receive mailings from the originator and possibly even third party mailings as well.

Having a TOS (terms of agreement), a privacy link and a contact us button somewhere on the site with the form you filled in, is part and parcel of the spam acts of most countries, NOT just the United States.

Your failure to read these links BEFORE you sign up can be the very reason you are inundated with what you may thinks of as spam. If they were not there for you to check out this opportunity properly, then why did you subscribe?

If by design or oversite, your subscription encouraged these mailings, then your recourse is simple ... unsubscribe.

Opt-in is email that an individual requested or agreed to receive. Many legitimate mailers use opt-in methods for marketing. Individuals are responsible for reading and understanding a company's privacy policies and acceptable use policies (if applicable) before submitting an email address. If a privacy or acceptable use policy clearly states that signing up for the service results in receiving marketing or commercial email, then the individual has "opted-in" to receive email and that email is not spam.

Individuals also implicitly opt-in for email regarding a purchase or transaction.

Do be careful on learning how to avoid SPAM charges, or go about making false ones

Fran Klasinski
SEO Basics

Copyright © 2007, Fran Klasinski Avoiding SPAM Charges All Rights Reserved

Posted at 01:47:03 PM | Post Comment | Read Comments (0)

Page content ©2005-2007 Fran Klasinski