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SWARM Project Is Underway!

Did you miss this SWARM Project session? Were you indecisive about how it could help you?

I know, I know, you've heard it all before! More time to find to do something that may or may not help you!

I could put a big fat capitalized 'wrong' here but that is not the point of this blog entry.

We're all Internet Marketers of one sort or the other, trying to build the kind of solid online business that will fill the bank account not empty it. There are days we need a little motivation as well. SWARM will give you the right focused direction you need, showing you how to fill that empty bank account. Do you qualify to take it? Get on the list for the next session.

Be sure to bookmark this blog and come back often.

Our article today is all about ...

Empowering Change to the 'feel good feeling' Mindset

Thus we are going to talk about three serious advertising blunders that fit right into what the SWARM Project would help you avoid making.

Did you know that Marketing is really all about programming viewers' minds with words? Doing your best to put them in a mindset to do business with you? That is quite a change from all those boring company advertisements you see out there. Those company pages are the join actions. Your job is using words empowering change to the 'feel good feeling' mindset.

When you read an lcp or a website page or a company page, if it does not make you think something then you are not going to give it more than a cursory glance. The words have not created the change in your mindset from looking to converting.

Advertisements must make you think and feel before you will convert. Did you feel good when your read it? Did it arouse any good feelings from your own good experiences?

Advertising promotions that do the opposite of the obvious

If your work looks like an advertisement, smells like an advertisment and reads like an advertisement then your hoped for change headed for cyberspace. You tune out on advertisements, so do most of us.

Sounds crazy I know, but think about some of the advertisements you see daily on television. Think of Charmin toilet paper. Why will it always be in your mind to buy when you see it on store shelves?

Because of three bear characters and the continuing story line.

Baby bear learns the lesson that less is more saving on the cost, and the the what's in it for me is doubled because charmin is sooo soft! What a feel good feeling.

That's visual psychology at work on your mindset preparing you to change to their product. You heard it from the three bears. You saw Baby Bear learning the lesson and you accepted it as good.

From the story of the three bears comes lesson #1.

Don't tell me, show me. [Did you know that is why the charmin advertisements will always be acceptable to watch? Along with being cute, they capture your attention with the story- they make you feel good.]

Advertising lesson #2 comes from the Three Bears as well.

Does your promotional advertising look like everyone else's advertisements? When it was suggested that you read how others are promoting, did you take it a bit too close to heart and churn out more of the same?

The best, the biggest, the most powerful are tire tread ads that have proffered this message so much in so many promotions that we are immune to its desired affect.

The power of words to create a desired affect begins with a story that subtly takes your reader to your call to action with a changed mindset that says "Yes, I need this product or service. Where do I sign up?"

Let your website create the wow affect! Then send them on to the owner advertising materials to join up.

No 3 - the biggy ...

How To Effectively change the mindset to yes advertising!

STOP the hype! The 'sock it to me, baby' advertising methods went the way of the buffalo, in case you have not heard.

STOP making promises you know your product or service cannot provide no matter how you guarantee it!

Is that why most people are turned off by testimonials to the latest and greatest product or service you have to offer? How do you know what they will feel? How do you know they will realize or even want the same outcome you received? It is all about feeling good about your product or service, not getting it.

The power to change a reader' mind begins with that feel good feeling.

Entice your reader to the possibilities but do not tell them this is how they will feel. The joy of a gift is much the same as acquiring a new product or service. It is deeply ingrained in the satisfaction of discovering its true value to you by the feel good feelings it evokes by your using it.

Fran Klasinski
SEo Basics

copyright © 2007 Fran Klasinski 'feel good feeling' All rights Reserved

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2007-03-20

Empowering Change to the 'feel good feeling' Mindset

Empowering Change to the 'feel good feeling' Mindset

Empowering Change to the 'feel good feeling' Mindset

Advertising promotions that do the opposite of the obvious