View From the Balcony

Writers Block

2006-12-23

Do 50 "Dummies" Authors Know a Secret?

Do 50 "Dummies" Authors Know a Secret?

The first ever Dummies Authors conference was held in San Francisco back in November. Their first day was packed with discussions about marketing books, user agents, and general Dummies best practices.

Two things stick out here that you need to pay attention to.

1. There were 50 Dummies Authors at that first conference.. That means there is a growing market for consumer needs in understanding online marketing.

2. FIFTY authors are making money on what you are not doing.

What's On Your Bookshelves?

It is fairly safe to presume that most of us have at least one of those Dummies books on our shelves. If you don't, then get over yourself.

A book especially written for "Dummies" is NOT an aspiration cast on your intelligence, instead, it is a positive replacement to those overly thick technical manuals that come with your programs.

You have to be a Philadelphia lawyer to wade through the manuals. The Dummies Authors have spotted and are filling a much needed hole in everything from computers to operating systems to becoming well versed in many programs and applications that are loaded on your machine.

So What Can This Mean For You?

They are a great resource for newbies
They save hours explaining computer issues
They save dollars in tech shops
How to get comfortable with your computer
Find products or services much needed
If the "Dummies" book has been published there are buyers
Target Markets are predefined

The list goes on and with some thinking outside the box I am sure you can add many needs of your own to this list. It is from being aware of what is around you now what is missing and how you can fit some of those very much needed products or services into a successful business enterprise of your own.

Got a great idea? You can do it yourself if you have the skills or look into outsourcing the details.

So now it is up to you to decide if 2007 can be a better year by planning the stages of product development, service choices or turning your affiliate actions into a focused direction that feeds your bottom line. Take a lesson from the Dummies authors , they may know a secret you need to know.

Fran Klasinski
SEO Basics

copyright © 2005 Fran Klasinski All rights Reserved

Posted at 10:53:46 AM | Post Comment | Read Comments (0)

Page content ©2005-2007 Fran Klasinski