View From the Balcony

Writers Block

2006-08-28

Content May be King - But Only If It Is Value Content

Content May Be King BUT Only If It Is Value Content

Does your web content attract Search Engines?

I am sure the message that 'Content is King' chokes your mail box as regularly as it floods mine. And the idea that Value Content is the only way you can get like-minded traffic to convert or Search Engine placement is true to the core of every Marketing strategy.

Marketing strategies incorporating adsense content have been misused, have not been taught properly, have been argued about and have left the majority of followers in the postion of being red flagged, their sites sandboxed or sent whistling into the nether regions of cyberspace.

Do a Google search on SEO forums and discover the frustrations felt by many members. There are even threats of class action suits against Google.

Content Management Idea of Article Buying

Content management theories of buying articles so that you have consistent updated web content is another popular offer flooding the net. Is that an answer that pays off or is it a fallacy that has cost page ranking or lack of proper recognition?

Normally, it is the author that gets the Google recognition. And Google is sharp on catching up to bylines, author's boxes and copyright attachments to these articles.

Do you really think posting the article of some name marketer is going to get you recognition? Google only allows recognition of that article ONCE and that recognition normally goes to the author.

Content providers have a field day churning out five different slants on the same article and selling them to hungry buyers in desperate need of web content. Many content providers will contract to provide you with as many articles as you are willing to pay for. Now if those articles get out there fast and Google picks up your postings then your web content will probably earn you Google ranking for the moment.

How long you will stay in your position is totally dependent on who comes up with better articles, original articles and if they have done their homework, made sure the articles they are posting on their web sites are relevant to their particular niche or theme marketing strategy.

If only it was that easy. Google has a whole system of ranking your sites that is apt to leave you frustrated. Everything from landing pages to the number of articles, the theme or niche of your web site, the keyword placement, the number of keywords and the originality of your articles play a role in getting your site spidered and ranked. There is no room for questionable content.

Sandboxed - Red Flagged or Your Site is New

Each time Google changes its algorithms sites disappear. Every time this happens you hear the roar go up of foul play. If you have been unduly challenged then there is recourse but if you have used adsense content as your reason to put up your web site, then there are rules you need to be aware of and follow to the letter.

If you are buying articles for your sites, then learn the lesson of how to do wrap-around intro paragraphs to make it original to your website. Make doubly sure the articles you select to publish are keyword rich and match the keywords that fit your website. The bigger lesson is those articles need to be content rich with content value for your viewers.

Whether Google actually does 'sandbox' sites is open to interpretation. Is the term sandboxing real or a term coined by unhappy marketers who thought they could beat the system?

Targeted Traffic from Search Engines

If you have an interest in Search Engine traffic, then you need to learn the system and follow the rules. Search engines are the one major way left to bring in scads of free targeted traffic.

Discovering how search engines can bring consistent targeted traffic to your web site, is the whole reason you have put in the time and effort to create your web site. If you have only made a half-hearted attempt to use search engines for obtaining targeted traffic, then there is no better time to discover how you can use them to leverage your business.

Just remember, original value content is king. Pay attention to a few easily learned rules and Google will be visiting you often.

Fran Klasinski
SEO Basics

copyright © 2006 Fran Klasinski All rights Reserved

SWARM PROJECT
NEWSLETTER SUBSCRIPTION

BlackHoleSeries.com Tracking

Posted at 04:05:40 PM | Post Comment | Read Comments (0)

Page content ©2005-2007 Fran Klasinski