For those interested in page ranking, the idea of the sandbox is in reality, a holding place Google places your site for several reasons.

The list goes on and the blame is what they refer to as a volleyball effect.  Volleyball is most popularly played as a beach game these days, and the team that can keep the ball in the air the longest is the team that scores the points.

Thus the blame game called the volleyball effect is the argument as to whether or not Google actually does employ a sandbox game with your sites.

Is the term Sandbox just one more excuse for lack of Google Page Rank?

More than page rank itself, the misdirected concept of the sandbox has created the latest list of excuses for why some websites just do not do well.  As a universal truth, this excuse just plain sucks.

If your website doesn't rank anywhere at all with a search egine,it is probably because it has no unique appeal.

For webmasters who believe Google is looking for theme-based websites and will index more of your pages that way, get over it. Google never has initiatied theme-based web sites nor is it likely to.

What has come out  of this belief, is very targeted home pages which in turn, creates more linking back to those targeted home pages.  The other plus is that in creating a theme site, the webmaster is more apt to create better content.

Now that targeted homepage and much better content is what will entice a spider to visit your website.

Try Advertising  and Promotion

New sites most often suffer "link dearth syndrome" - not enough links as well as a lack of good value content.

Link dearth is the direct result of two distinct possibilities. No one has ever heard of you, or people have heard of you but there's not enough value content to uniquely set you apart  from thousands of other similar sites.

Every new business has to start somewhere.  So take the time to learn how to market you and your online business.  There is not much point in just being online, you have to be in demand and that is a marketing excercise worthy of learning.

Fran Klasinski