View From the Balcony

Writers Block

2005-11-18

Resell Rights or Shame on You Sham?

This is not a rant. But count on it, I am fed up to the teeth
of sales copy hitting my accounts full of resell offers that are
not worth the effort to send.

On that note, I decided to check out the great $977 value of
each of these resell rights that would make me soooo much
money if I just contributed to their efforts- and become an
overnight success and rich to boot. I think not! Ebook
internet marketing is the rage but it is not for the timid or the
inexperienced. Even the experienced online marketer would
have to admit ebooks sales are not a slam dunk.

What's Google Say?

Funny you should mention it, but yes, I did a google search
on those items. The first one valued at $977 actually sold for
a mere $37.95. What happened to revalue it to create such an
extreme price? Nada- just sales copy.

On to the second one. Weird but google brings up $3.95 for
that one. Gimme a break here. Let's do an advanced google
search.

Hmm I can save over $40 on the resell rights to this one. How
much for those resell rights? After the savings, $10. It is this
sort of information that will supply you with a truer picture on
book value vs book sales.

This is fun. Let's try the next one.

Okay, the book value on this one according to google is $39.97
and is often given away as free stuff - as a bonus to other
product purchases.

Let's be fair here. None of these books are going to make
any one of us rich if the original book prices listed in my
google search are correct. So why hype them up as a sudden
get rich scheme whereby they will save you a fortune if you
shell out a couple hundred bucks?

Hey now, they say it's the rage to package information ebooks
that have seen their day. [They do not say these books have
seen their day at all - but why else put them into a great
supposedly valuable package?]

Lots of people, probably green to the gills, and no where near
smart enough to investigate beyond the $$ signs that light up
their eyes, are buying them up like hotcakes - IF you believe
their sales marketing strategy.

When I have to pour through three to four pages of sales copy
to get to the meat of mindboggling 'you better get this now' pitch
to find out what it is I will be selling to become the next famous
overnight success, one heck of a lot of red flags better grab me
and quick.

Going through the sales material will bring up a lot of serious
questions to the experienced marketer. If the value is in the
product you are expecting to resell, then why offset it with
something like the cost to set you up as well as various items
that are included?

I am sure the new or inexperienced online marketer will not
see so much as one red flag or even question what they might
be getting into. And if they do ask questions? Count on it -
the followup response will be geared to softening their concerns.
Once you are in, then those questions become a moot point.

All right, if you still buy into this sort of thing, I have a real
deal for you. How about buying the rights to a piece of history
in the Okefenokee swamp? Never mind that it is protected
property and the best you can do is visit there once in a while.
Just think about the money you can make with resell rights to
your stories of your adventures with the crocodiles and wild
pigs? At least it will make interesting reading. Besides,
Georgia has such sweet peaches if all else fails.