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Writers Block

2005-07-10

Two-State e-Mail Laws

Email Marketers Beware

As of August first, it will be illegal to email to certain residents in 2 USA states - even though all subscribers are confirmed opt in subscribers.  


If you're an email marketer, ezine publisher, autoresponder marketer or if you use email in any way in your business, you'd better sit up and pay attention right N0W.

Michigan and Utah have passed child protection laws that
seriously effect permission email marketers. These laws went into effect on July first and you must comply with them by August first of this year 2005.

What are these laws?

Essentially, these states have set-up Do Not Email Registries for individuals to enter minors' email addresses.

But, it's not just email addresses that belong to minors.  People can also enter email addresses to which minors have access. So parents looking to stop spam are sure to input their addresses too, claiming their children can access their email.

You can read the law at their government site -

http://www.le.state.ut.us/~code/TITLE13/13_26.htm

Michigan does has their registry on line as well as information on how as email marketers can comply.

See - https://www.protectmichild.com/compliance.html